Head of Product Marketing — Pharma Tech & Data Platforms

DeepIntent

New York (NY)

On-site

USD 210,000 - 260,000

Full time

5 days ago
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Benefits offered by this job

401K Matching
Referral bonuses
Healthcare benefits
Pet insurance
Parental leave
Wellness resources
Flexible PTO
Tech stipend
WFH allowance
Team events

Job summary

DeepIntent, a leader in healthcare marketing technology, seeks a VP of Product Marketing to own positioning, messaging, and go-to-market for its platform and data products. You will partner closely with Product, Sales, and Client Success to translate a sophisticated technology portfolio into customer value for pharma brands and agencies.

The role reports to the CMO and drives a strategic function within Marketing, setting the bar for how innovation is communicated and monetized across enterprise

Qualifications

  • 12+ years in product marketing or related leadership roles.
  • Pharma/healthcare experience strongly preferred.
  • Proven track record launching products in a regulated, enterprise setting.

Responsibilities

  • Own positioning, messaging, and proof points for the product portfolio.
  • Lead end-to-end go-to-market for product releases and launches.
  • Partner with Product, Sales, and Client Success to translate tech into commercial value.
  • Develop and elevate product marketing team and enablement programs.
  • Drive competitive and market analysis to inform roadmap and pricing strategies.

Skills

Senior product marketing leadership
Pharma/healthcare experience
Go-to-market strategy
Messaging and positioning
Cross-functional collaboration
Product launch experience
Data-driven storytelling
Sales enablement
Pricing and packaging

Job description

DeepIntent, a leader in healthcare marketing technology, seeks a VP of Product Marketing to own positioning, messaging, and go-to-market for its platform and data products. You will partner closely with Product, Sales, and Client Success to translate a sophisticated technology portfolio into customer value for pharma brands and agencies.

The role reports to the CMO and drives a strategic function within Marketing, setting the bar for how innovation is communicated and monetized across enterprise

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