VP Marketing, Healthcare Data & Partnerships

HealthVerity, Inc.; Philadelphia (Philadelphia County); Hybrid; USD 150,000 - 225,000; Full time

Benefits offered by this job

Health coverage

Dental and Vision benefits

401(k) and Equity program

Hybrid/Remote options

Generous PTO

Job summary

HealthVerity is seeking a Vice President of Marketing with extensive B2B, ABM and direct-to-Pharma experience to build and communicate our real-world data value proposition to pharmaceutical manufacturers and analytics partners. You will own digital, PR and trade show strategies, shaping positioning and messaging around our privacy and data exchange solutions.

You will collaborate with Product and Sales, lead a high-performing team, drive launches, measure ROI, and recruit top talent in a hybrid

Qualifications

• 15+ years of experience across corporate and product marketing including at least 10 years crafting marketing efforts to Pharmaceutical Manufacturers; SaaS experience preferred.
• 10+ years of experience in managing teams and developing talented personnel.
• Proven experience building and integrating marketing teams with demonstrated track record for launching new products and services.
• Proven experience working with direct marketing and sales executives to deliver business outcomes.
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messages.

Responsibilities

• Become our chief storyteller and evangelize our unique selling proposition to clients and employees.
• Develop market positioning and product strategy; collaborate with Product and Sales to craft messaging.
• Refine buyer personas and identify customer successes and pain points.
• Translate use cases into customer solutions and highlight successes.
• Lead strategic planning and execution of marketing for HealthVerity Marketplace, Taxonomy, Identity Manager and new launches.
• Plan launches, provide ROI insights, and refine sales enablement materials.
• Drive campaigns across digital, PR, and events, owning KPI targets and closed-loop measurement.

Skills

B2B marketing

ABM

Pharma marketing

team leadership

communication

strategic planning

stakeholder engagement

Education

MBA (preferred)

Job description

HealthVerity is seeking a Vice President of Marketing with extensive B2B, ABM and direct-to-Pharma experience to build and communicate our real-world data value proposition to pharmaceutical manufacturers and analytics partners. You will own digital, PR and trade show strategies, shaping positioning and messaging around our privacy and data exchange solutions.

You will collaborate with Product and Sales, lead a high-performing team, drive launches, measure ROI, and recruit top talent in a hybrid