VP, Marketing

HealthVerity, Inc.; Philadelphia (Philadelphia County); On-site; USD 260,000 - 380,000; Full time

Job summary

HealthVerity, Inc. seeks a Vice President of Marketing with extensive B2B, account-based marketing and direct-to-Pharma experience to articulate and communicate our real-world data value proposition to manufacturers, agencies, and analytics firms.

You will own digital, PR and trade show strategy, evolve positioning and messaging, and lead a high-impact marketing team across healthcare stakeholders. This senior role demands strategic vision, cross-functional leadership with Product and Sales, and

Qualifications

• 15+ years of experience across corporate and product marketing, incl. 10+ years for Pharma manufacturers or SaaS.
• 10+ years leading marketing teams and aligning with product and sales.
• Proven ability to launch products/services and to articulate value to stakeholders.
• Excellent written, verbal and visual communication for internal and external audiences.

Responsibilities

• Own strategic build-out and execution of digital, PR and trade show marketing strategies.
• Evolve positioning, messaging and customer engagement around identity, privacy, governance and data exchange solutions.
• Collaborate with Product and Sales to develop provocative product positioning and personas.
• Plan launches, refine product positioning and provide sales differentiation guidance.
• Develop a long-term dialogue with customers through digital, events and PR efforts.
• Manage KPIs, ROI, and a closed-loop marketing program to measure impact.

Skills

Senior marketing leadership

B2B marketing

Pharma marketing

SaaS marketing

Product marketing

Team leadership

Strategic storytelling

Digital marketing

Cross-functional collaboration

Education

MBA (nice to have)

Job description

How you will help

We are seeking a Vice President - Marketing with extensive B2B, account-based marketing and direct to Pharma experience to build and creatively communicate our real-world data value proposition to Pharmaceutical Manufacturers, Government health agencies, Health systems, Insurance carriers and Analytics companies that serve those market segments. In this senior role, you will own the strategic build out and execution of our digital, PR and trade show marketing strategies as we evangelize our approach to key stakeholders across the healthcare landscape. This includes responsibility for evolving our positioning, competitive differentiation, messaging and customer engagement around our identity, privacy, governance and data exchange solutions that support HealthVerity Marketplace, the nation’s largest healthcare and consumer data ecosystem.

What you will do

• Become our chief storyteller - demonstrate the ability to quickly understand our products and value add so as to meaningfully evangelize our unique selling proposition to clients and employees.
• Market Positioning and Product Strategy
  • Collaborate with our Product and Sales Teams to develop a provocative product positioning and messaging strategy that will resonate with our target client personas
  • Refine client personas types – who they are, how they buy, and what key criteria guides their buying decision process based on each buyer persona
  • Identify customer successes and pain points
  • Determine how HealthVerity can solve those pain points translating use cases and workflows into customer solutions (benefits) while highlighting our successes
  • Evolve our sales and marketing processes including working tightly with our product team to:
    • Share insights from prospects and customers
    • Plan the launches of new products and releases for existing products
    • Refine product positioning and differentiation guidance for the sales team
    • Become a thought leader on customer needs, market dynamics, company capabilities, competitive landscape, and product differentiation
• Strategic Planning and Execution
  • Develop a strategic marketing plan for our key products including HealthVerity Marketplace, Taxonomy, Identity Manager and new product launches
  • Develop the arc of a story to create a meaningful and long-term dialogue with customers through digital, trade show and PR efforts
  • Manage to KPIs and develop a comprehensive closed-loop marketing program to measure and monitor key metrics and ROI from marketing programs including marketing qualified leads
  • Optimize and recommend improvements to marketing campaigns based on results
  • Build marketing models and playbooks which allow us to scale and automate manual tasks so that the team is focused on strategic problem solving
  • Retain, recruit and harmonize an amazing team by hiring, nurturing, and managing great marketers
• Brand Awareness
  • Provide strategic direction, prioritization, and oversight of our branding and awareness efforts as it relates to our public relations strategy, our complete digital footprint (web, social media, email campaigns etc.), and physical presence at events or conferences
  • Evangelize our strategic direction for content creation (e.g. sales presentations and documentation, sell sheets, product videos, case studies, website copy, landing pages, social media, etc.) that clearly articulates the use cases and differentiation of our products
  • Source and manage internal and external third-party resources to execute digital marketing campaigns, content ideas, and strategies
  • Promote our company culture as a best place to work and strategize campaigns to attract the best talent to our team
• Sales Support
  • Demonstrate a strong connection by partnering with Sales to deliver on revenue targets by executing and refining the current strategy and program for marketing qualified lead generation
  • Guide and support our Sales team on the problems we solve for our buyers and users by crafting internal tools and external collateral

Required skills and experience

• 15+ years of experience across corporate and product marketing including at least 10 years crafting marketing efforts to Pharmaceutical Manufacturers; SaaS experience preferred
• 10+ years of experience in managing teams and developing talented personnel
• Proven experience building and integrating marketing teams with demonstrated track record for launching new products and services
• Proven experience working with direct marketing and sales executives to deliver business outcomesDemonstrated ability to gather and synthesize key inputs to drive business planning and strategy
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer‑facing messages

Desired skills and experience

• An MBA is not mandatory but would be considered a strong plus

Base salary for the role is commensurate