VP Product Marketing - Healthcare Tech Growth

DeepIntent; New York (NY); Remote; USD 275,000 - 310,000; Full time

Benefits offered by this job

Remote-friendly culture

Flexible work options

Health insurance

Job summary

DeepIntent, a leading healthcare marketing platform, seeks a VP of Product Marketing to lead product marketing for its platform and data products. You will own positioning, messaging, launches, and GTM motions, collaborating with Product, Sales, and Client Success to translate a sophisticated technology portfolio into a compelling story for pharma and agency buyers.

This role combines strategic leadership with hands-on enablement and market analysis.

Qualifications

• 12+ years in product marketing, with senior leadership experience in pharma/healthcare preferred.
• Proven track record marketing enterprise tech products (platform, software, or SaaS) to sophisticated buyers.
• Experience messaging data-driven platforms built on data science and ML for commercial value.
• Deep familiarity with pharma commercialization, including brand launches and HCP/patient engagement.
• Successful track record launching new products in fast-moving markets.
• Experience selling to enterprise buyers in regulated industries, including partner channels.
• Experience owning packaging and pricing inputs for technology products.
• Proven ability to build enablement programs that shorten sales cycles.
• Strong cross-functional partnerships with Product, Sales, and Client Success.
• Excellent verbal and written communication; self-motivated with high energy.

Responsibilities

• Own positioning, messaging, and proof points for DeepIntent’s product portfolio for pharma and agencies.
• Maintain a differentiated product narrative in a competitive healthcare tech market.
• Ensure stories resonate with pharma commercial, medical, and agency audiences.

Skills

Product marketing leadership

Pharma/healthcare domain

Enterprise software/SaaS

Data science/machine learning product

Cross-functional collaboration

Customer enablement

Pricing & packaging input

Go-to-market strategy

Communication (oral/written)

Strategic storytelling

Leadership & mentoring

Market analysis & competitive intel

Tools

CRM systems

Product analytics

Job description

DeepIntent, a leading healthcare marketing platform, seeks a VP of Product Marketing to lead product marketing for its platform and data products. You will own positioning, messaging, launches, and GTM motions, collaborating with Product, Sales, and Client Success to translate a sophisticated technology portfolio into a compelling story for pharma and agency buyers.

This role combines strategic leadership with hands-on enablement and market analysis.