VP Marketing: Data-Driven Growth Leader (Remote)

Talantir; Chicago (IL); Hybrid; USD 175,000 - 215,000; Full time

Benefits offered by this job

Paid time off

Parental leave

Health insurance

401k with match

Flexible spending account

Transit benefits

Life insurance

Disability insurance

Volunteer time off

Employee referral bonus

Learning & Development

Internal mobility

Job summary

Redwood Logistics seeks a Vice President of Marketing to lead an ambitious, data‑driven marketing program. You will own strategy, GTM, and demand generation across ABM and digital channels, partnering with Sales, Product, and Revenue Ops to drive pipeline, revenue, and measurable ROI.

This remote leadership role offers executive visibility and cross‑functional impact. The role requires 10+ years in B2B marketing, SaaS or logistics experience, and a track record of building high‑performing teams.

Qualifications

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Responsibilities

• Own Redwood’s end-to-end marketing strategy and annual/quarterly planning—setting clear priorities, goals, and success metrics aligned to company growth targets.
• Establish the marketing operating cadence (planning, performance reviews, pipeline inspection, campaign retros) to keep teams aligned and execution moving.
• Lead, mentor, and grow a high-performing marketing team—hiring and developing talent, setting clear expectations, and building a culture of accountability and collaboration.
• Partner with Sales, Business Development, Revenue Ops, Product, and Client Success to align priorities, messaging, and integrated GTM plays across the funnel.
• Define campaign strategy and messaging frameworks for key segments—value props, themes, proof points, and content experiences that resonate with target buyers and support sales conversations.
• Lead the field and events strategy across key customer and industry moments (CAB, customer events, industry conferences, Redwood-hosted experiences, partner activations)—ensuring each investment has clear objectives, tight cross-functional alignment, and measurable outcomes.
• Own marketing performance reporting and ROI—partnering with RevOps to ensure clean attribution, dashboards, and insight-driven decisions on budget allocation.
• Manage the marketing budget and vendor ecosystem (agencies, contractors, event partners), ensuring alignment to strategy, timelines, and performance expectations.
• Advance Redwood’s marketing tech and AI roadmap—partnering with RevOps to strengthen data quality, attribution, lifecycle automation, and experimentation so we can scale what works.
• Build a test-and-learn culture—using rapid iteration (A/B testing, message testing, channel experiments) and AI-assisted insights to improve performance and efficiency over time.

Skills

B2B marketing

Integrated campaigns

Digital marketing

Leadership

Executive communication

GTM strategy

AI/Martech

Data-driven

Program management

Cross-functional collaboration

Tools

Marketing automation

Analytics dashboards

Job description

Redwood Logistics seeks a Vice President of Marketing to lead an ambitious, data‑driven marketing program. You will own strategy, GTM, and demand generation across ABM and digital channels, partnering with Sales, Product, and Revenue Ops to drive pipeline, revenue, and measurable ROI.

This remote leadership role offers executive visibility and cross‑functional impact. The role requires 10+ years in B2B marketing, SaaS or logistics experience, and a track record of building high‑performing teams.