Remote VP Marketing — Revenue-Driven, AI-Forward Growth

HopSkipDrive; Wisconsin; Remote; USD 200.000 - 250.000; Vollzeit

Benefits dieser Stelle

Equity

Flexible vacation

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k)

FSA

Remote work

Zusammenfassung

HopSkipDrive is seeking a VP of Marketing to lead the full B2B marketing function in a largely remote role. You will own brand, demand generation, lifecycle marketing, and product marketing, aligning with Sales on pipeline and revenue goals.

You will drive the RFP engine for public sector customers and lead the AI-enabled transformation of marketing operations. The role requires a track record in complex sales cycles, executive-level communication, and experience scaling revenue marketing in

Qualifikationen

• Extensive B2B marketing leadership with end-to-end ownership.
• Proven ability to drive demand generation and pipeline growth.
• Experience in pricing/packaging and GTM launches.

Aufgaben

• Own the full B2B marketing function including brand, demand gen and lifecycle.
• Lead product marketing with market intel and pricing strategy.
• Build revenue marketing with clear linkage to pipeline and revenue outcomes.
• Drive RFPs in partnership with Sales for public sector opportunities.
• Oversee marketing tech stack, attribution, and data infrastructure.
• Drive AI transformation of the marketing team to scale impact.

Kenntnisse

B2B marketing

Product marketing

Go-to-market

Executive communication

AI-driven marketing

RFP management

Tools

Marketing ops

Attribution

Data infrastructure

Jobbeschreibung

HopSkipDrive is seeking a VP of Marketing to lead the full B2B marketing function in a largely remote role. You will own brand, demand generation, lifecycle marketing, and product marketing, aligning with Sales on pipeline and revenue goals.

You will drive the RFP engine for public sector customers and lead the AI-enabled transformation of marketing operations. The role requires a track record in complex sales cycles, executive-level communication, and experience scaling revenue marketing in