VP Marketing - AI-Driven Revenue Leader (Remote)

HopSkipDrive; New Mexico; Remote; USD 200.000 - 250.000; Vollzeit

Benefits dieser Stelle

Equity

Flexible vacation

Medical, dental, vision, life

401(k)

FSA

Zusammenfassung

HopSkipDrive, a mission-driven student transportation marketplace, seeks a VP of Marketing to own the full B2B marketing motion and drive revenue growth. You will lead branding, demand generation, product marketing, pricing, and sales enablement while partnering with Sales and Customer Success to hit pipeline targets.

The role emphasizes AI-driven transformation and a strong, executive leadership presence. This is a remote-friendly role with a preference for candidates in the LA area, offering a

Qualifikationen

• 10+ years of B2B marketing experience
• 3+ years owning full marketing function at a complex sales-cycle company
• Deep product marketing background with positioning, messaging, pricing, and launches
• Experience marketing to institutional/public-sector buyers is a strong plus
• Strong executive communication and board/investor-facing skills

Aufgaben

• Own the full B2B marketing function: branding, demand generation, field/events, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing: market intel, client engagement, competitive positioning, go-to-market launches, pricing and packaging strategy, sales enablement.
• Build a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes.
• Drive the RFP function in partnership with Sales for public sector opportunities.
• Own the demand gen engine across digital channels and events.
• Oversee brand strategy and compliance across external touchpoints; manage HopSkipDrive's voice and positioning.
• Partner with Sales and Customer Success on ICP, targets, lead quality standards, and revenue goals.
• Build a lifecycle and growth marketing engine to reduce churn and drive expansion.
• Oversee marketing tech, attribution, lead scoring, and data infrastructure to enable revenue marketing.
• Lead the AI transformation of the marketing team and drive ROI, CAC, ROAS metrics.

Kenntnisse

B2B marketing

Product marketing

Demand generation

Sales enablement

Pricing & packaging

Go-to-market strategy

AI adoption

Executive communication

Jobbeschreibung

HopSkipDrive, a mission-driven student transportation marketplace, seeks a VP of Marketing to own the full B2B marketing motion and drive revenue growth. You will lead branding, demand generation, product marketing, pricing, and sales enablement while partnering with Sales and Customer Success to hit pipeline targets.

The role emphasizes AI-driven transformation and a strong, executive leadership presence. This is a remote-friendly role with a preference for candidates in the LA area, offering a