VP, MARKETING

Better Talent Advisors; Denver (CO); Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company in the industrial supply space seeks a marketing leader to build their in-house marketing team. This remote role involves strategic planning and execution to double online sales within 12 months, requiring deep expertise in ecommerce marketing.

Benefits

Generous base salary DOE

Performance bonuses tied to key objectives and KPIs

100% remote work environment

Qualifications

• At least 5 years managing large-scale paid and organic search campaigns.
• Minimum 3 years in a B2B ecommerce environment.

Responsibilities

• Develop and execute strategies to double online sales within a year.
• Manage vendor relationships and oversee marketing projects.

Skills

Paid Search Marketing

Organic Search Marketing

Ecommerce Marketing

Tools

Google Ads

Job description

This is a remote position. Candidates must reside in the United States and be eligible to work in the US.

ABOUT US

We are a company operating in the industrial supply space. We sell across the US, Canada, and Mexico through e-commerce and direct sales. We are a licensed reseller for over 14 million SKUs, with annual sales exceeding $60MM. Currently, we have been driving growth through an agency, but have reached a plateau. We are seeking a marketing leader to build our in-house marketing team. This role is initially individual contributor but with potential to grow into a team leader. You will manage vendor relationships and ad spend budgets. Ideal candidates will have extensive experience in paid and organic search, particularly within ecommerce companies with hundreds of thousands of SKUs. Preference will be given to candidates from electrical or industrial supply industries.

ABOUT THE ROLE

Reporting to the CEO, you will have significant autonomy, responsible for both strategic planning and execution. The goal is to double online sales within 12 months. This role suits a creative, autonomous professional with deep subject matter expertise in ecommerce marketing.

DUTIES & RESPONSIBILITIES

• Develop and execute strategies to double online sales within a year
• Manage vendor relationships
• Design and oversee various marketing projects
• Implement paid and organic acquisition strategies across multiple channels
• Hire and develop an internal marketing team as needed

Success requires expertise in paid and organic search strategies relevant to ecommerce models.

EXPERIENCE AND QUALIFICATIONS

• Deep expertise in paid and organic search marketing, especially Google Ads
• At least 5 years managing large-scale paid and organic search campaigns with over $200,000 monthly budgets
• Minimum 3 years in a B2B ecommerce environment with at least 300,000 SKUs
• At least 2 years of direct team management experience in marketing

WHAT'S IN IT FOR YOU?

• Generous base salary DOE, negotiable within the overall package
• Performance bonuses tied to key objectives and KPIs
• 100% remote work environment