Senior Vice President, Marketing

Axoni; Ontario (CA); Remote; USD 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a Senior Vice President of Marketing to lead their dynamic marketing strategy. This role will involve driving demand generation, brand building, and product marketing efforts to support the company's rapid growth. The ideal candidate will have extensive experience in B2B SaaS marketing, strong analytical skills, and a passion for building high-performing teams. Join a collaborative and innovative environment where your contributions will make a significant impact on the frontline experience of workers. If you're ready to take on a strategic leadership role in a fast-paced setting, this opportunity is for you.

Qualifications

• 10+ years in senior-level software marketing, especially in B2B SaaS.
• Proven ability to build and scale demand-generation functions.

Responsibilities

• Develop comprehensive demand generation strategy across various channels.
• Analyze marketing data to optimize campaigns and drive results.

Skills

Demand Generation

Brand Building

Product Marketing

Marketing Automation

Analytical Skills

Leadership

Communication Skills

Collaboration

Strategic Planning

Tools

Marketing Analytics Tools

Job description

Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.

Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you're looking for a meaningful product and a great company culture, let's talk!

The Senior Vice President (SVP), Marketing will be a key leader at Axonify, driving the company's marketing strategy and execution in this next phase of rapid growth. This role requires a dynamic and experienced marketing leader with a proven track record in demand generation, brand building, and product marketing. Reporting to the Chief Revenue Officer, the SVP of Marketing will oversee a high-performing team of 20+ and work closely with leaders across the organization to achieve ambitious revenue goals. This role demands a strategic thinker with exceptional analytical skills, strong leadership abilities, and a passion for building high-performing teams.

The impact you'll have:

• Develop and execute a comprehensive demand generation strategy that leverages a variety of channels, including digital marketing, content marketing, paid advertising, and ABM, continuously experimenting and optimizing to maximize results.
• Build a "best-in-class" demand generation engine that drives qualified leads and accelerates pipeline growth, ensuring alignment with the needs and preferences of target audiences.
• Analyze marketing data to identify trends, optimize campaigns, and measure the effectiveness of marketing programs, using insights to inform bold, data-driven decisions.
• Implement robust marketing automation and analytics tools to track performance and inform decision-making, empowering the team with the knowledge and resources to excel.

Brand Building:

• Serve as a steward of the Axonify brand, ensuring consistent messaging and strong brand identity across all channels while adapting to the evolving needs of the market.
• Develop and execute brand awareness campaigns that enhance Axonify's market position and differentiate its solutions from the competition, demonstrating a willingness to take calculated risks and challenge the status quo.

Product Marketing:

• Translate product features and functionality into compelling value propositions that resonate with target audiences, demonstrating empathy and a deep understanding of their needs.
• Develop go-to-market strategies for new product launches and feature releases, fostering collaboration and open communication across departments.
• Create sales enablement materials and equip the sales team with the knowledge and tools to effectively position Axonify's solutions, ensuring they feel empowered and supported to achieve their goals.

Leadership and Team Management:

• Foster a culture of collaboration, innovation, and accountability within the marketing organization, providing regular feedback and development opportunities to empower team members' growth.
• Effectively manage remote team members, ensuring clear communication, strong engagement, and a cohesive team environment, demonstrating empathy and understanding for individual needs and boundaries.

Strategic Planning and Execution:

• Develop and implement a comprehensive marketing strategy aligned with Axonify's overall business objectives, demonstrating strategic agility and the ability to adapt to changing circumstances.
• Lead annual and quarterly planning, budget management, and performance reporting for all marketing initiatives, holding the team accountable for achieving ambitious goals.
• Collaborate effectively with cross-functional teams, including Sales, Product Management, and Customer Success, to ensure alignment and drive revenue growth, building strong relationships and credibility across the organization.

What you'll bring:

• 10+ years of senior-level software marketing experience, with at least 5 years in B2B SaaS.
• Proven track record of building and scaling high-performing demand-generation functions.
• Strong analytical skills and experience with marketing automation and analytics tools.
• Demonstrated ability to lead and manage remote teams effectively.
• Experience turning around marketing organizations or driving significant growth through new initiatives.
• Excellent communication, collaboration, and interpersonal skills.
• Strategic thinker with a data-driven approach and a focus on results.
• Passion for building brands and developing compelling marketing campaigns.
• Ability to thrive in a fast-paced, challenging, and fun environment.

It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.

Work location:

You will have the flexibility to work remotely and will be provided with the tools, resources and support to ensure success regardless of where you physically work.

The things you’ll enjoy:

An impactful productthat gives back to the communities and frontline workers that support our everyday lives.

People with great attitudesthat lead to great results through our values: Empathetic, Bold, Innovative and Empowering.

A diverse teamthat celebrates unique perspectives and experiences that add richness to our culture.

Leaders that trust deeplywho leverage our skills, adapt to us as individuals and encourage us to be our best selves.

Our Perks

Ready to join the team? Here’s what’s next.

Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us atwww.axonify.com/careers

We believe our team’s unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team.

We want to remove barriers that may limit you from joining Axonify. Email us at [e-mail] to let us know how we can provide you with reasonable accommodations through our candidate journey.