Vice President of Marketing Strategy and Customer Journey

United Veterinary Care; Palm Beach Gardens (FL); Remote; USD 120,000 - 180,000; Full time

Job summary

A leading veterinary care organization is seeking a Vice President of Marketing Strategy & Customer Journey. This role will spearhead customer demand generation and engagement initiatives while collaborating with various teams to enhance customer experiences. The ideal candidate will have significant experience in marketing and leadership, particularly within the veterinary or health industries, and will be responsible for driving strategic marketing efforts and overseeing customer journey optimizations.

Qualifications

• 10+ years of commercial experience, including sales leadership or marketing.
• 5-10 years leading teams.

Responsibilities

• Lead marketing initiatives and channel marketing.
• Oversee customer journey enhancements and optimization.
• Drive strategic initiatives for commercialization.

Skills

Analytical Skills

Interpersonal Skills

Communication Skills

Strategic Thinking

Education

BA/BS degree

MBA

Job description

Vice President of Marketing Strategy and Customer Journey

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Position at United Veterinary Care

The Vice President of Marketing Strategy & Customer Journey will lead all customer demand generation, engagement, & go-to-market initiatives, programs, and support field adoption & implementation. Reporting directly to the COO, this role will collaborate with Field Leadership, Finance, Commercial, and go-to-market vendor partners.

Responsibilities:

• Lead marketing initiatives and channel marketing
• Oversee customer journey enhancements and optimization
• Manage marketing agency workstreams and roadmap
• Develop and lead digital transformation strategies
• Drive strategic initiatives for commercialization (pricing, packages, memberships, etc.)
• Partner with field operations and clinical teams on cross-functional initiatives
• Enhance capability teams supporting commercialization
• Coordinate with internal stakeholders to align strategies and execute plans
• Analyze market intelligence and industry trends to identify growth opportunities
• Monitor and support execution of strategic initiatives
• Establish processes for customer support and revenue growth analysis
• Present updates and strategic plans to senior leadership
• Collaborate with COO and Finance on budgets and business plans
• Create marketing communication content
• Recruit, develop, and manage talent
• Monitor performance metrics and prepare reports
• Manage customer relationships and data analysis
• Pilot innovative customer service approaches
• Develop customer experience insights and dashboards

Qualifications:

• BA/BS degree; MBA preferred, focus on Strategy, Marketing, or Finance
• 10+ years of commercial experience, including sales leadership or marketing
• 5-10 years leading teams
• Experience in veterinary or health industries preferred
• Strong analytical, interpersonal, and communication skills
• Experience with digital sales tools and process orientation
• Strategic thinking and management skills

Location: Remote, with 20% travel for key engagements

United Veterinary Care (UVC) is a fast-growing private equity-backed veterinary hospital group in the U.S. We pursue growth through acquisitions and organic initiatives, expanding nationwide.

UVC is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, or other protected statuses.