VP, Lifecycle & Growth Marketing — Remote

Ladders; United States; Remote; USD 210,000 - 260,000; Full time

Benefits offered by this job

Employer-paid health insurance

Employer-matched 401(k) retirement

Paid parental leave

Stock options

Health and wellness reimbursements

Increasing PTO each year

15 paid holidays, including your_bday

Job summary

Ladders is seeking a VP of Lifecycle & Growth Marketing to lead audience growth across prospects, customers, advocates, and influencers, with a strong focus on lifecycle, demand generation, and measurable pipeline impact.

This remote role (US-based candidates only) partners with Communications, Sales and Customer Success to move audiences from awareness through handoff and retention, shaping how the organization engages its community across digital channels, events, and owned media.

Qualifications

• 12+ years in growth, lifecycle, or demand generation marketing, SaaS experience required.
• EdTech experience preferred.
• Proven experience building/scaling an audience growth engine with multiple products.
• People leadership experience managing 5+ across disciplines.
• Track record of measurable pipeline and revenue from owned and organic channels.
• Event marketing as part of a broader growth strategy.
• Strategic thinker who can set vision and execute campaigns.

Responsibilities

• Develop audience growth strategy across prospects, customers, advocates and influencers.
• Partner with Communications to create an integrated content plan.
• Establish audience engagement metrics and measurement frameworks.
• Design lifecycle journeys from prospect to sales handoff and customer success.
• Lead Demand Generation, Email Marketing, and Events to enhance pipeline efficiency.
• Own event strategy for virtual and in-person programs, aligning with campaigns.
• Represent Marketing on the leadership council for cross-functional alignment.

Skills

Growth marketing

Lifecycle marketing

Demand generation

Leadership

Event marketing

Analytics & KPIs

Cross-functional collaboration

Tools

HubSpot

Pendo

Zoom Webinar

Job description

Ladders is seeking a VP of Lifecycle & Growth Marketing to lead audience growth across prospects, customers, advocates, and influencers, with a strong focus on lifecycle, demand generation, and measurable pipeline impact.

This remote role (US-based candidates only) partners with Communications, Sales and Customer Success to move audiences from awareness through handoff and retention, shaping how the organization engages its community across digital channels, events, and owned media.