VP, Growth & Lifecycle Marketing — Remote & Equity

ParentSquare User Group; United States; À distance; USD 210 000 - 260 000; Plein temps

Avantages offerts par ce poste

Employer-matched 401K from day 1

Stock options

Health + wellness reimbursements

PTO that increases each year

15 paid holidays

Fully remote team support

Résumé du poste

ParentSquare seeks a seasoned VP of Growth & Lifecycle Marketing to unify audience growth, engagement, and demand generation across products and channels. You will lead Demand Gen, Email, Pendo, Webinars, and Events while partnering with Product Marketing, Customer Success, and Sales to drive adoption and revenue.

The ideal candidate brings 12+ years in growth marketing with leadership experience, SaaS and Edtech familiarity, and a track record of scalable audience engines and measurable

Qualifications

• 12+ years in growth, lifecycle, or demand generation marketing, including several years in a senior leadership role.
• SaaS experience required and Edtech experience a strong plus
• People leadership experience managing managers; led a team of 5+ across multiple disciplines
• Track record of measurable pipeline and revenue contribution from owned and organic channels
• Experience running or overseeing event marketing (virtual and in-person) as part of a broader growth strategy
• Comfortable operating at both strategic and hands-on levels—set vision and execute campaigns
• Experience in regulated or privacy-sensitive environments
• Fluent with modern growth tech: HubSpot, Pendo, Zoom Webinar tools, Asana
• Track record of using AI to scale content, targeting, and measurement

Responsabilités

• Develop audience growth strategy across prospects, customers, advocates, and influencers
• Partner with Communications on an integrated content plan
• Establish audience engagement metrics and measurement frameworks
• Build top-of-funnel and mid-funnel education programs with broader teams
• Design lifecycle journeys from prospect to sales handoff, to implementation and renewal
• Establish governance, segmentation, and communication standards across teams
• Lead Demand Gen, Email, and Events to improve pipeline efficiency
• Own event strategy across virtual and in-person programs
• Lead and grow a team of managers and specialists across multiple disciplines
• Partner with RevOps and Marketing Analytics to optimize targeting and timing
• Represent Marketing on leadership council as the function's VP

Connaissances

Growth marketing

Lifecycle marketing

Demand generation

Leadership

Data-driven

Outils

HubSpot

Pendo

Zoom Webinars

Asana

Description du poste

ParentSquare seeks a seasoned VP of Growth & Lifecycle Marketing to unify audience growth, engagement, and demand generation across products and channels. You will lead Demand Gen, Email, Pendo, Webinars, and Events while partnering with Product Marketing, Customer Success, and Sales to drive adoption and revenue.

The ideal candidate brings 12+ years in growth marketing with leadership experience, SaaS and Edtech familiarity, and a track record of scalable audience engines and measurable