VP, Lifecyle & Growth Marketing

Ladders; United States; Remote; USD 210,000 - 260,000; Full time

Benefits offered by this job

Employer-paid health insurance

Employer-matched 401(k) retirement

Paid parental leave

Stock options

Health and wellness reimbursements

Increasing PTO each year

15 paid holidays, including your_bday

Job summary

Ladders is seeking a VP of Lifecycle & Growth Marketing to lead audience growth across prospects, customers, advocates, and influencers, with a strong focus on lifecycle, demand generation, and measurable pipeline impact.

This remote role (US-based candidates only) partners with Communications, Sales and Customer Success to move audiences from awareness through handoff and retention, shaping how the organization engages its community across digital channels, events, and owned media.

Qualifications

• 12+ years in growth, lifecycle, or demand generation marketing, SaaS experience required.
• EdTech experience preferred.
• Proven experience building/scaling an audience growth engine with multiple products.
• People leadership experience managing 5+ across disciplines.
• Track record of measurable pipeline and revenue from owned and organic channels.
• Event marketing as part of a broader growth strategy.
• Strategic thinker who can set vision and execute campaigns.

Responsibilities

• Develop audience growth strategy across prospects, customers, advocates and influencers.
• Partner with Communications to create an integrated content plan.
• Establish audience engagement metrics and measurement frameworks.
• Design lifecycle journeys from prospect to sales handoff and customer success.
• Lead Demand Generation, Email Marketing, and Events to enhance pipeline efficiency.
• Own event strategy for virtual and in-person programs, aligning with campaigns.
• Represent Marketing on the leadership council for cross-functional alignment.

Skills

Growth marketing

Lifecycle marketing

Demand generation

Leadership

Event marketing

Analytics & KPIs

Cross-functional collaboration

Tools

HubSpot

Pendo

Zoom Webinar

Job description

For our client, we are seeking a VP, Lifecyle & Growth Marketing to join the team of a leader in the Education, Government & Non-Profit space.

This senior marketing leader will own audience growth strategy across prospects, customers, advocates, and influencers, with a strong focus on lifecycle, demand generation, and measurable pipeline impact. The role partners closely with Communications, Sales, and Customer Success to build integrated programs that move audiences from awareness through handoff and retention. It also plays a key leadership role in shaping how the organization engages its community across digital channels, events, and owned media.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $210,000 – $260,000 annually

Responsibilities

• Develop audience growth strategy across prospects, customers, advocates, and influencers
• Partner with Communications to create an integrated content plan
• Establish audience engagement metrics and measurement frameworks
• Design lifecycle journeys from prospect to sales handoff and customer success
• Lead Demand Generation, Email Marketing, and Events to enhance pipeline efficiency
• Own event strategy for virtual and in-person programs, aligning with campaigns
• Represent Marketing on the leadership council for cross-functional alignment

Qualifications

• 12+ years in growth, lifecycle, or demand generation marketing, with SaaS experience required and EdTech experience preferred
• Proven experience in building or scaling an audience growth engine with multiple products
• People leadership experience managing teams of 5+ across various disciplines
• Track record of measurable pipeline and revenue contribution from owned and organic channels, with fluency in relevant KPIs
• Experience in event marketing as part of a broader growth strategy
• Ability to operate at both strategic and hands‑on levels, setting vision while executing campaigns
• Familiarity with modern growth technologies like HubSpot, Pendo, and Zoom Webinar tools

Benefits

• Employer-paid health insurance, including dependent coverage
• Employer-matched 401(k) retirement savings program from day one
• Paid parental leave
• Stock options
• Health and wellness reimbursements
• Increasing PTO each year
• 15 paid holidays, including your birthday
• Fully remote work with necessary tools and equipment provided

Our client is an equal opportunity employer.