VP of Growth & Lifecycle Marketing — Remote

ParentSquare, Inc.; Santa Barbara (CA); Remote; USD 210,000 - 260,000; Full time

Benefits offered by this job

401K retirement plan

Stock options

Health + wellness reimbursements

PTO that increases yearly

15 paid holidays

Fully remote with home office setup

Job summary

ParentSquare, Inc. is seeking a VP of Growth & Lifecycle Marketing to lead our audience growth engine and unify content, lifecycle, advocacy, and demand generation.

You will drive adoption, expansion, and long-term customer value while partnering with Product Marketing, Customer Success, and Sales. The ideal candidate has 12+ years in growth and senior leadership, with SaaS experience and a track record of measurable pipeline contributions across multiple channels.

Qualifications

• 12+ years in growth, lifecycle, or demand generation marketing, including senior leadership.
• SaaS experience required; Edtech experience a strong plus.

Responsibilities

• Lead Audience Growth, Content, and engagement across prospects, customers, advocates, and influencers.
• Drive Lifecycle journeys from prospect to renewal and advocacy.
• Oversee Demand Gen, Email, and Events to improve pipeline and revenue.
• Partner with RevOps, Analytics, Legal, and Security to align messaging and data governance.

Skills

Growth leadership

Demand generation

People leadership

Strategic thinking

Data-driven decisions

Tools

HubSpot

Pendo

Zoom Webinars

Asana

Job description

ParentSquare, Inc. is seeking a VP of Growth & Lifecycle Marketing to lead our audience growth engine and unify content, lifecycle, advocacy, and demand generation.

You will drive adoption, expansion, and long-term customer value while partnering with Product Marketing, Customer Success, and Sales. The ideal candidate has 12+ years in growth and senior leadership, with SaaS experience and a track record of measurable pipeline contributions across multiple channels.