VP Growth & Lifecycle Marketing - Remote SaaS Leader
ParentSquare, Inc.
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Benefits offered by this job
Job summary
ParentSquare is seeking a VP of Growth & Lifecycle Marketing to unify audience growth, lifecycle, and demand generation into a single engine that drives adoption and long-term customer value. You will report to the CMO and lead Demand Gen, Email, Pendo, Webinars, and Events while partnering with Product Marketing, Customer Success, and Sales.
You will craft audience growth strategies, design lifecycle journeys, and govern segmentation across Marketing, Product, and Sales to support expansion of
Qualifications
- 12+ years in growth, lifecycle, or demand generation marketing with senior leadership experience.
- SaaS experience required; Edtech experience is a strong plus.
- Proven track record of measurable pipeline and revenue from owned and organic channels.
- Experience leading cross-functional teams across Demand Gen, Email, Webinars, Events.
Responsibilities
- Lead audience growth across prospects, customers, advocates, and influencers.
- Design lifecycle journeys from prospect to upsell and renewal.
- Own demand generation, email marketing, and events to improve pipeline performance.
- Partner with RevOps, Marketing Analytics, Product Marketing, Customer Success, and Sales.
Skills
Tools
Job description
ParentSquare is seeking a VP of Growth & Lifecycle Marketing to unify audience growth, lifecycle, and demand generation into a single engine that drives adoption and long-term customer value. You will report to the CMO and lead Demand Gen, Email, Pendo, Webinars, and Events while partnering with Product Marketing, Customer Success, and Sales.
You will craft audience growth strategies, design lifecycle journeys, and govern segmentation across Marketing, Product, and Sales to support expansion of
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