Director, Media Planning - VP

HGG IPG Health, LLC; United States; On-site; USD 175,000 - 230,000; Full time

Job summary

Solve(d) is seeking an experienced Media Planner in the United States to lead end-to-end media planning for health-care brands. You will integrate traditional and digital channels, leverage syndicated and proprietary data, and partner with Analytics to deliver data-driven recommendations.

The role requires 8+ years in integrated media planning, pharmaceutical experience is a bonus, and the ability to present in client and new-business settings.

Qualifications

• 8+ years of integrated Off-line and Online Media Planning experience.
• Experience stewarding end-to-end plan development for at least one client/brand in the pharmaceutical category.
• Consumer/Patient and HCP experience is a plus.
• Experience working with media-vendor community and understanding publisher offerings and buying models.

Responsibilities

• Assess client’s briefing and category dynamics, and develop a customized strategy to use media to help solve the client’s challenge(s).
• Lead development of integrated, data-driven media strategy and channel mix across Traditional & Digital channels.
• Evaluate geographic/market nuances, audience potential, and high-value audience prioritization.
• Collaborate with Data & Analytics teams to ground recommendations in data and translate into planning and execution.
• Coordinate with Search, Social, Analytics teams and account teams during plan development and support new business.
• Present media assignments and recommendations in client meetings, including new business opportunities.
• Craft a succinct, compelling media story in PowerPoint for new-business pitches.

Skills

Media planning

Integrated media

Data-driven strategy

Client leadership

Education

Bachelor’s Degree

Tools

PowerPoint

Job description

Agency: Omnicom Media | Job Function: Media | Job Subfunction: Media Planning and Buying

Job Description

A Day in the Life of a Media Planner

A Day in the Life

• Assess client’s briefing and category dynamics, and develop a customized strategy to use media to help solve the client’s challenge(s).
• Utilize all available resources (syndicated, proprietary & historical) to actively lead development of integrated, data‑driven media strategy and channel mix, recognizing the unique strengths of both Traditional & Digital media channels.
• Evaluate geographic/market level nuances, audience revenue potential, promotion coordination to HCPs and consumers, content needs, broad vs. precision targeting, and high‑value audience identification and prioritization.
• Engage with Data & Analytics teams to develop/support strategic recommendations grounded in data, with an understanding of how to pull through into planning and in‑market execution.
• Coordinate and work cohesively with other subject‑matter experts (Search, Social, Analytics) and account teams during plan development and when supporting new business.
• Attend and present media assignments and recommendations in live meetings with clients, including potential new business.
• Represent the Solve(d) media team during new‑business assignments, crafting a succinct and compelling story in PowerPoint summarizing the agency’s media strategy and approach.

What You Will Need

• Bachelor’s Degree preferred.
• 8+ years of integrated Off‑line and Online Media Planning experience.
• Experience stewarding end‑to‑end plan development for at least one client/brand in the pharmaceutical category.
• Consumer/Patient and HCP experience is a plus.
• Experience working with media‑vendor community and understanding publisher offerings and buying models.
• Experience developing thoughtful, insight‑driven and integrated media and measurement strategy to help clients achieve their objectives.
• Worked across multiple therapeutic categories and patient types, understanding strategic nuances of planning for broad conditions/populations vs. rare disease.
• High degree of comfort and confidence in new‑business situations and engagement with senior agency staff and clients.
• Effective in using syndicated and proprietary data to uncover target and behavioral insights that drive well‑reasoned recommendations.
• Skilled at applying learnings and best practices from one client to another, drawing parallels, and adapting for new circumstances.

Compensation

• Salary $175,000 - $230,000 annually.

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

About Solve(d)

https://solved.health SOLVE(D) was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner – part consultancy, part data, part advanced analytics, part marketing technology company, part media agency – that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.

Working Conditions & Company Culture

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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