VP, Integrated Media Planning — Remote Leader

Spectrum Science; United States; Hybrid; USD 155,000 - 175,000; Full time

Benefits offered by this job

Remote-friendly

Office options: DC, NY, Chicago

Monthly cell phone reimbursement

Sabbatical Program

Parental Leave (13 weeks)

Tuition reimbursement

1:1 coaching

Job summary

Spectrum Science seeks a VP, Integrated Media Planning to lead paid media strategy across digital, print, audio/video and emerging channels for healthcare-focused brands. You’ll guide cross-functional teams, partner with earned media, and ensure tactics align with client goals and agency objectives.

This role requires hands-on leadership, a track record of high-performing campaigns, and the ability to mentor junior planners while driving omni-channel excellence.

Qualifications

• Minimum 8 years planning experience within the agency environment; PR/Communications is a plus.
• Core competency in traditional and offline channel planning.
• Strong fluency in sponsored content and endemic direct buys in healthcare.
• Minimum 4 years’ experience with pharmaceutical advertising.
• Management experience and ability to mentor upskilling staff.

Responsibilities

• Drive organic growth of media solutions within the client base.
• Lead media solutions for new business pitches.
• Manage, mentor, and grow a cross-functional team of media planners, channel specialists, and optimizers.
• Develop and document team processes and best practices.
• Lead media planning, negotiation, deployment, and optimization end-to-end for clients.
• Identify and procure or research media consumption and trends for target audiences.
• Develop media strategies that address client objectives and connect across Paid, Earned, Owned, and Shared channels.

Skills

Strategic planning

Team leadership

Paid media

Cross-channel

Client relations

Digital advertising

Budget management

Research & analytics

Tools

Google Ads

Facebook Ad Manager

Programmatic DSPs

Google Analytics

Job description

Spectrum Science seeks a VP, Integrated Media Planning to lead paid media strategy across digital, print, audio/video and emerging channels for healthcare-focused brands. You’ll guide cross-functional teams, partner with earned media, and ensure tactics align with client goals and agency objectives.

This role requires hands-on leadership, a track record of high-performing campaigns, and the ability to mentor junior planners while driving omni-channel excellence.