Senior Media Planning & Strategy Director

HGG IPG Health, LLC; United States; On-site; USD 175,000 - 230,000; Full time

Job summary

Solve(d) is seeking an experienced Media Planner in the United States to lead end-to-end media planning for health-care brands. You will integrate traditional and digital channels, leverage syndicated and proprietary data, and partner with Analytics to deliver data-driven recommendations.

The role requires 8+ years in integrated media planning, pharmaceutical experience is a bonus, and the ability to present in client and new-business settings.

Qualifications

• 8+ years of integrated Off-line and Online Media Planning experience.
• Experience stewarding end-to-end plan development for at least one client/brand in the pharmaceutical category.
• Consumer/Patient and HCP experience is a plus.
• Experience working with media-vendor community and understanding publisher offerings and buying models.

Responsibilities

• Assess client’s briefing and category dynamics, and develop a customized strategy to use media to help solve the client’s challenge(s).
• Lead development of integrated, data-driven media strategy and channel mix across Traditional & Digital channels.
• Evaluate geographic/market nuances, audience potential, and high-value audience prioritization.
• Collaborate with Data & Analytics teams to ground recommendations in data and translate into planning and execution.
• Coordinate with Search, Social, Analytics teams and account teams during plan development and support new business.
• Present media assignments and recommendations in client meetings, including new business opportunities.
• Craft a succinct, compelling media story in PowerPoint for new-business pitches.

Skills

Media planning

Integrated media

Data-driven strategy

Client leadership

Education

Bachelor’s Degree

Tools

PowerPoint

Job description

Solve(d) is seeking an experienced Media Planner in the United States to lead end-to-end media planning for health-care brands. You will integrate traditional and digital channels, leverage syndicated and proprietary data, and partner with Analytics to deliver data-driven recommendations.

The role requires 8+ years in integrated media planning, pharmaceutical experience is a bonus, and the ability to present in client and new-business settings.