SVP Media Planning

Search Max, Inc; New York (NY); On-site; USD 150,000 - 200,000; Full time

Job summary

A leading media firm in New York is seeking a Senior Vice President of Media Planning. This role requires 15+ years of experience, particularly in pharma media planning, and a proven track record in client management and team leadership. The SVP will innovate media planning strategies and oversee the Planning team, ensuring alignment with client objectives. This position necessitates in-office presence 2-3 times a week.

Qualifications

• At least 15+ years of combined experience in either an agency or marketing department.
• Experience in HCP and DTC media planning.
• Demonstrates ability to manage change and lead teams.

Responsibilities

• Lead the evolution of communications strategy and media planning.
• Manage all strategic channel planning activities.
• Participate in new business pitches.

Skills

Pharma media planning

Client management

Agility and flexibility

Team leadership

Motivational skills

Job description

***MUST BE IN OFFICE 2-3X A WEEK- NO EXCEPTIONS ***

The SVP, Media Planning will work closely with Client Leadership, Strategic Communication Planning, Investments and Analytics teams to ensure Tactical Media Planning outputs deliver against client objectives. The SVP is responsible for overseeing the Planning team who manages the day-to-day tactical media planning activities and also drives collaboration among internal teams. SVP is continually striving to seek innovative ways to find planning solutions for clients.

Responsibilities

• Lead the evolution and development of communications strategy and media planning approach on multiple client accounts.
• Advance thinking and innovation in the connections planning space and set challenging group goals while balancing client, company, and team needs.
• Manage all strategic channel planning activities, working with agency account teams to accelerate and deepen understanding of consumer behavior, cultural trends, and marketplace conditions.
• Active participation in new business pitches, including personas, insights, strategy, consumer journey, and innovative go-to-market solutions.

Qualifications

• At least 15+ years of combined experience in either an agency or marketing department.
• Experience in Pharma media planning, ideally HCP and DTC
• Agility and flexibility to manage multiple projects at one time.
• Demonstrates ability to manage change and lead team.
• Can inspire others to achieve best results, great motivator.
• Drives development of team members, gives good constructive and on-going feedback.
• Skilled at managing clients and setting clear goals / expectations.
• Flexible to working with different personalities within the organization.
• Offers valuable perspective and meaningful insight.
• Proven ability to identify clients needs.
• Deals well with ambiguity.