Freelance Integrated Media Planner

Spectrum Science; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Spectrum Science seeks an experienced Freelance Director of Integrated Media Planning to join our cross-functional team, serving as the strategic link between channel experts, communications disciplines, and client imperatives.

You will bring campaigns to life through all paid media types, developing holistic strategies across paid, earned, owned, and shared channels in the healthcare and life sciences space.

Qualifications

• 6+ years of media planning experience.
• At least 4 years in a PR/communications agency environment.
• 4+ years of pharmaceutical or healthcare experience.
• Strong ability to influence internal teams and clients.
• Fluent knowledge of paid media channels (digital, print, audio/video).

Responsibilities

• Proactively identify strategic media opportunities and influence clients and cross-functional teams with clear, insight-led recommendations that strengthen integrated communications and media plans.
• Develop paid media strategies that directly support communications and PR objectives.
• Partner closely with earned media specialists to build truly integrated strategies across Paid, Earned, Owned, and Shared channels.
• Plan across all paid media channels: display, native, search, social, print, OOH, video, audio, and sponsored content.
• Develop and execute endemic media integration strategies to reach highly targeted healthcare audiences.
• Collaborate with communications subject matter experts to ensure paid media ladders up to broader campaign strategy.
• Support estimation of paid media scopes.

Skills

Media planning

Strategic judgement

Presentation skills

Influencing

Collaborative work style

Tools

Google Ads

Facebook Ad Manager

Programmatic DSPs

Google Analytics

Job description

At Spectrum Science, our mission—connecting humankind to its best healthlife—comes to life through a culture rooted in curiosity, collaboration, and innovation. We believe breakthrough ideas happen when diverse perspectives are embraced and people are empowered to challenge what’s possible.

Join our team of award-winning health-focused experts across advertising, clinical trial experience, communications, consulting, media, medical communications, and patient engagement. Together, we create the momentum that moves science, brands, and careers forward.

About the Role

We are seeking an experienced Freelance Director of Integrated Media Planning to join our team as a key member of an integrated cross-functional group serving as the strategic connective tissue between channel experts, communications disciplines, and client imperatives. In this role, you will bring communications and PR campaigns to life through all types of paid media from print and digital to audio/video and emerging mediums developing holistic, integrated strategies across paid, earned, owned, and shared channels within the healthcare and life sciences space.

The ideal candidate understands the nuances of the communications and PR world and knows how to reach diverse audiences from patients to healthcare professionals, everyday practitioners, and thought leaders.

What You’ll Do

• Proactively identify strategic media opportunities and influence clients and cross-functional teams with clear, insight-led recommendations that strengthen integrated communications and media plans.
• Develop paid media strategies that directly support communications and PR objectives
• Partner closely with earned media specialists to build truly integrated strategies across Paid, Earned, Owned, and Shared channels
• Plan across all paid media channels: display, native, search, social, print, OOH, video, audio, and sponsored content
• Develop and execute endemic media integration strategies to reach highly targeted healthcare audiences
• Collaborate with communications subject matter experts to ensure paid media ladders up to broader campaign strategy
• Support estimation of paid media scopes

What You Bring

• 6+ years of media planning experience, with at least 4 years focused within a PR or communications agency environment; traditional agency experience welcomed as part of the mix
• Minimum 4 years of pharmaceutical or healthcare experience
• Strong strategic judgement and influencing skills, with the ability to move beyond execution, proactive recommendations to internal teams and clients.
• Deep fluency in paid media channels: digital, programmatic, print, audio/video, and sponsored/endemic content
• Proficiency in Google Ads, Facebook Ad Manager, Programmatic DSPs, and Google Analytics
• Exceptional presentation and storytelling skills
• Collaborative, flexible, and solution-oriented working style

Spectrum is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Spectrum is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation to participate in the job application or interview process, contact [e-mail]