VP, Integrated Marketing Solutions (Hybrid/Remote)

Highwire; New York, Northern (NY, KY); Hybrid; USD 130,000 - 195,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) matching

Generous vacation policy

Hybrid work model

Well-being programs

Job summary

Highwire, a strategic marketing communications agency, seeks a dynamic Vice President of Marketing to lead integrated campaigns for key client accounts in a hybrid New York setting.

You will guide content, creative, and analytics teams, translate client objectives into actionable strategies, ensure timely delivery, and foster strong relationships that drive growth and measurable impact.

Qualifications

• Bachelor's degree in integrated marketing, journalism, communications, or a related field.
• 8-10 years of progressive experience in integrated marketing with a focus on client service and account management within an agency environment.
• Proven experience leading integrated marketing strategies and campaigns with emphasis on content driving awareness.
• Experience briefing and collaborating with creative (design) and production teams.
• Ability to provide clear direction and guide project managers or similar roles.
• Strong client management and communication skills with the ability to build rapport with marketing-level client contacts.
• Solid understanding of marketing analytics and ability to interpret data to inform decisions.
• Excellent organizational skills and ability to manage multiple projects and priorities.

Responsibilities

• Strategic Client Leadership: serve as the primary strategic point of contact for assigned key client accounts and build long-term relationships at marketing leadership level.
• Integrated Campaign Strategy: develop and champion integrated marketing strategies and full-funnel plans to achieve client goals.
• Client Needs & Insights: collaborate with clients to understand objectives, audiences, and challenges, translating insights into actionable approaches.
• Creative & Production Liaison: brief and collaborate with internal content, creative, and production teams to ensure on-brand delivery.
• Project Management Oversight: direct and oversee the day-to-day work of an integrated team within schedule and budget.
• Performance Monitoring & Optimization: monitor campaigns and provide strategic recommendations for optimization.
• Internal Advocacy: advocate for client needs across all agency teams.
• Process Improvement: improve client workflows and internal processes for better experience.
• Contribution to Agency Excellence: help develop case studies and assist with award entries.

Skills

Strategic leadership

Client relationship management

Integrated marketing

Campaign development

Project management

Analytics & insights

Communication skills

Education

Bachelor's degree in Integrated Marketing / Journalism / Communications

Job description

Highwire, a strategic marketing communications agency, seeks a dynamic Vice President of Marketing to lead integrated campaigns for key client accounts in a hybrid New York setting.

You will guide content, creative, and analytics teams, translate client objectives into actionable strategies, ensure timely delivery, and foster strong relationships that drive growth and measurable impact.