VP, Co-Brand Card Strategy & Growth

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 180,000 - 280,000; Full time

Job summary

JPMorgan Chase & Co. in Wilmington seeks a Vice President of Product Strategy for the Co-Branded Card Product Team.

You will lead development of benefits across a co-branded credit card portfolio, partner with technology teams, and coordinate with an external agency to shape campaign creative and educate customers. This role requires 5 years in product strategy or related fields, strong stakeholder leadership, agile delivery experience, and the ability to translate marketing goals into clear

Qualifications

• Five years of experience in product strategy, marketing, brand management, or partnerships within credit cards, payments, loyalty, or related industry.
• Ability to manage multiple initiatives and timelines with strong attention to detail.
• Experience influencing stakeholders and driving outcomes in a matrixed organization.
• Experience translating marketing objectives into clear creative briefs and managing external agencies.
• Ability to develop customer-facing benefit messaging with governance discipline.

Responsibilities

• Lead strategy and delivery of new benefits across a co-branded credit card portfolio.
• Partner with technology teams to define requirements and drive customer-facing features to release.
• Develop marketing benefits copy and supporting terms with legal, compliance, and brand review teams.
• Create briefs and manage agency relationships to produce campaigns and customer education assets.
• Drive program and stakeholder management with trackers, timelines, and leadership updates.
• Translate data and insights into strategic recommendations for decisions.
• Partner with finance and analytics teams to build business cases for enhancements and campaigns.
• Support customer education content such as FAQs and feature explainers.
• Operate effectively in an agile environment balancing competing priorities and deadlines.
• Collaborate with airline partner to plan product refreshes and roadmap opportunities.

Skills

Product strategy

Stakeholder management

Agile delivery

Cross-functional leadership

Vendor management

Communication

Marketing basics

Data analysis

Financial acumen

Campaign development

Education

Bachelor’s degree or equivalent

Job description

JPMorgan Chase & Co. in Wilmington seeks a Vice President of Product Strategy for the Co-Branded Card Product Team.

You will lead development of benefits across a co-branded credit card portfolio, partner with technology teams, and coordinate with an external agency to shape campaign creative and educate customers. This role requires 5 years in product strategy or related fields, strong stakeholder leadership, agile delivery experience, and the ability to translate marketing goals into clear