VP, Insurance Marketing & SMB Growth

Fairygodboss; Wilmington (DE); On-site; USD 200,000 - 350,000; Full time

Job summary

Chase is seeking a VP of Insurance Marketing to launch and scale a digital-led SMB P&C Insurance initiative within Business Banking. You will align Insurance Product and Marketing, build an acquisition engine, and optimize the customer experience across the insurance journey.

The role requires extensive go-to-market leadership across channels and collaboration with risk, legal, and analytics teams to ensure compliant, scalable delivery for Chase SMB clients.

Qualifications

• 8+ years of experience in marketing strategy, product marketing, acquisition marketing, or go-to-market leadership, with experience launching or scaling regulated financial services, insurance, fintech, or digital platform products preferred.
• Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
• Proven ability to prioritize and manage multiple projects effectively.

Responsibilities

• Drive the creation of a go-to-market strategy for Business Banking Insurance, including positioning, trademarking, customer acquisition, onboarding, engagement, and retention.
• Act as primary liaison to Insurance Product, translating product priorities into marketing plans. Serve as the central marketing quarterback for the Insurance initiative, coordinating activities across Brand, Media, PR, Social, Field Engagement, Analytics, Product, Risk, Compliance and Legal to see the product through launch.
• Lead development of messaging frameworks, customer personas, and value proposition testing. Partner with research teams to lead projects to better understand how our products, partners, experience and messaging resonates with target audiences.
• Design and execute integrated acquisition strategies across owned, earned, and paid channels, including digital, email, Chase.com, search, social and banker-enabled channels.
• Partner with Analytics and Modeling teams to identify priority customer segments, lifecycle triggers, and personalization opportunities.
• Develop customer journey strategies that leverage new business formation, onboarding, relationship deepening, and cross-sell opportunities.

Skills

Marketing strategy

Product marketing

Acquisition marketing

Go-to-market leadership

Regulated financial services

Insurance

Digital platforms

Tools

JPMC Marketing tools

Job description

Chase is seeking a VP of Insurance Marketing to launch and scale a digital-led SMB P&C Insurance initiative within Business Banking. You will align Insurance Product and Marketing, build an acquisition engine, and optimize the customer experience across the insurance journey.

The role requires extensive go-to-market leadership across channels and collaboration with risk, legal, and analytics teams to ensure compliant, scalable delivery for Chase SMB clients.