VP, Marketing Analytics & Growth Insights

Fairygodboss; Columbus (OH); On-site; USD 150,000 - 190,000; Full time

Job summary

Chase is seeking a Vice President, Marketing Analytics Manager to lead end-to-end analytics across the marketing lifecycle for small business campaigns. You will partner with Marketing, Finance, Modeling, and Data & Analytics teams to design tests, interpret results, and improve outcomes with a consultative approach.

Responsibilities include optimizing programs, building predictive models, and delivering stakeholder-ready narratives.

Qualifications

• 6+ years of marketing data and analytics experience, including campaign measurement.
• Master's degree or Bachelor's degree plus 5+ years of relevant experience.
• Strong ability to translate quantitative topics into stakeholder-ready recommendations.
• Experience partnering with Marketing, Finance, and technical teams.

Responsibilities

• Lead analytics across marketing campaign lifecycle, from planning to reporting and ROI.
• Own stakeholder relationships, scoping, timelines, and outputs for marketing partners.
• Drive experiment design and measurement rigor with testing and post-test readouts.
• Apply predictive models to guide investment planning and optimization decisions.
• Build analytic assets to evaluate incrementality, profitability, and ROI.
• Leverage Snowflake and AI-enabled analytics tools to speed insights.
• Collaborate with cross-functional partners to ensure feasible, compliant solutions.
• Define data requirements and address data gaps, quality, and lineage.
• Maintain processes ensuring measurement quality, repeatability, and auditability.
• Coach junior team members and promote robust analytical methods.

Job description

Chase is seeking a Vice President, Marketing Analytics Manager to lead end-to-end analytics across the marketing lifecycle for small business campaigns. You will partner with Marketing, Finance, Modeling, and Data & Analytics teams to design tests, interpret results, and improve outcomes with a consultative approach.

Responsibilities include optimizing programs, building predictive models, and delivering stakeholder-ready narratives.