VP, Institutional Channel Marketing – Data & Audience

Financialnarrative; Newport Beach (CA); On-site; USD 150,000 - 225,000; Full time

Job summary

PIMCO is seeking a Vice President, Institutional Channel Marketing Manager to shape data-driven, audience-first marketing for U.S. Institutional and Insurance client segments.

The role requires strategic leadership, strong analytics, and deep understanding of institutional audiences, investment products, and distribution ecosystems. You will champion segmentation, ABM, lifecycle marketing, and personalized content at scale, partnering with sales, content teams, and technologists to drive revenue

Qualifications

• Bachelor’s degree required; CAIA, CFA, or other industry designation preferred.
• 10+ years of experience in institutional marketing, channel marketing, or growth marketing within asset management or financial services.
• Demonstrated expertise in audience segmentation, lifecycle marketing, and ABM strategies.
• Translate data into business insights and actions.

Responsibilities

• Define segmentation and audience development to drive precise targeting.
• Evolve ABM and growth marketing strategies for pipeline and high-value conversions.
• Lead full-funnel marketing journeys from awareness to retention.
• Own KPI framework and translate data into actionable insights.
• Lead multi-channel campaigns aligned to audience segments.

Skills

Audience segmentation

Lifecycle marketing

ABM strategies

Data-driven marketing

Marketing analytics

MarTech platforms

Stakeholder communication

Campaign leadership

Channel marketing

Institutional marketing

Education

Bachelor's degree

CAIA

CFA

Tools

CRM

Marketing automation

Dashboards

Job description

PIMCO is seeking a Vice President, Institutional Channel Marketing Manager to shape data-driven, audience-first marketing for U.S. Institutional and Insurance client segments.

The role requires strategic leadership, strong analytics, and deep understanding of institutional audiences, investment products, and distribution ecosystems. You will champion segmentation, ABM, lifecycle marketing, and personalized content at scale, partnering with sales, content teams, and technologists to drive revenue