Channel Marketing VP: Growth, Analytics & AI

PIMCO Europe Ltd.; New York (NY); Hybrid; USD 150,000 - 225,000; Full time

Job summary

PIMCO, a global investment management firm, seeks a Vice President, Channel Marketing Manager to lead data-driven, multi-channel marketing for U.S. Wealth Management. You will shape segmentation, activate campaigns, and align with sales to drive growth.

You will partner with Digital, Events, Content, Creative and Analytics teams to deliver integrated programs that enhance client engagement, scale innovations, and measure impact.

Qualifications

• Bachelor’s degree required.
• 8+ years of asset management or financial services marketing.
• Experience developing integrated marketing strategies across digital, content, event, paid media and sales enablement.
• Proven success partnering with sales to drive commercial outcomes.
• Knowledge of AI and marketing technology for campaign optimization.

Responsibilities

• Develop and implement integrated, multi-channel marketing strategies aligned with business and firmwide growth objectives.
• Design and execute multi-year marketing plans to support key client segments and distribution priorities.
• Own client segmentation and audience strategy, leveraging insights and analytics to inform targeting, enhance personalization, and optimize marketing investments.
• Lead the development and activation of integrated marketing programs that drive awareness, engagement, and conversion across the client lifecycle.
• Partner closely with sales leadership and client-facing teams to identify opportunities, translate business needs into actionable marketing strategies, and align marketing initiatives with sales priorities.
• Serve as a key point of coordination across Digital, Events, Content, Creative, Analytics, and other partners to deliver cohesive client experiences across channels.
• Localize and activate broader marketing campaigns to ensure regional relevance and effectiveness.
• Leverage data, analytics, and marketing technology to measure performance, generate insights, and optimize marketing strategies, using automation to drive efficiency and scale.
• Maintain a test-and-learn mindset, continuously refining strategies and campaigns based on performance data, client feedback, and market insights.
• Drive the adoption of innovative tools, technologies, and ways of working to enhance marketing effectiveness, scalability, and business impact.
• Manage and prioritize a dynamic portfolio of initiatives in response to evolving business needs and market opportunities.
• Support sales teams by ensuring access to relevant, timely, and effective marketing resources.
• Ensure marketing activities comply with applicable regulatory requirements in partnership with Compliance.

Skills

Channel marketing

Data analytics

Marketing automation

Cross-functional partnership

Education

Bachelor's degree

Tools

Smartsheet

Seismic

Job description

PIMCO, a global investment management firm, seeks a Vice President, Channel Marketing Manager to lead data-driven, multi-channel marketing for U.S. Wealth Management. You will shape segmentation, activate campaigns, and align with sales to drive growth.

You will partner with Digital, Events, Content, Creative and Analytics teams to deliver integrated programs that enhance client engagement, scale innovations, and measure impact.