VP, Data-Driven Institutional Marketing & Growth

Pimco; Newport Beach (CA); On-site; USD 150,000 - 225,000; Full time

Job summary

PIMCO in Newport Beach, CA seeks a Vice President, Institutional Channel Marketing Manager (Data & Audience-Led) to lead audience-driven campaigns for U.S. Institutional and Insurance clients, with NY presence.

The role combines strategic marketing leadership with analytics fluency to deliver targeted, personalized experiences at scale. You will define segmentation frameworks, own multi-channel programs, and partner with sales to align marketing with pipeline goals, using data, dashboards, and

Qualifications

• Bachelor’s degree required; CAIA or CFA preferred.
• 10+ years in institutional or growth marketing within asset management.
• Expertise in audience segmentation, lifecycle marketing, and ABM.
• Ability to translate data into actionable business insights.

Responsibilities

• Define and operationalize segmentation and audience development frameworks for targeted campaigns.
• Own performance measurement across channels (email, web, paid media, events) and translate data into insights.
• Develop and optimize multi-channel marketing journeys from awareness to retention.
• Translate investment insights into audience-centric content strategies by segment and lifecycle stage.
• Lead lifecycle-based programs (nurture, trigger campaigns) with measurable outcomes.
• Align marketing and sales by delivering performance narratives to influence decisions.
• Leverage MarTech, AI, and analytics to boost personalization and efficiency.
• Mentor a team and foster a culture of accountability and continuous improvement.

Skills

Audience segmentation

Lifecycle marketing

ABM strategies

Data analytics

Education

Bachelor’s degree

CAIA/CFA preferred

Tools

CRM

Marketing Automation

Dashboards

Job description

PIMCO in Newport Beach, CA seeks a Vice President, Institutional Channel Marketing Manager (Data & Audience-Led) to lead audience-driven campaigns for U.S. Institutional and Insurance clients, with NY presence.

The role combines strategic marketing leadership with analytics fluency to deliver targeted, personalized experiences at scale. You will define segmentation frameworks, own multi-channel programs, and partner with sales to align marketing with pipeline goals, using data, dashboards, and