Channel Marketing VP — Data-Powered Growth Leader

PIMCO Ltd. - Pacific Investment Management Company; Newport Beach (CA); On-site; USD 150,000 - 225,000; Full time

Job summary

PIMCO is seeking a Vice President, Channel Marketing Manager to lead data-driven, multi-channel marketing initiatives for U.S. Global Wealth Management. You will own segmentation, targeting, and integrated programs that engage financial advisors and drive growth across channels.

The role requires strong channel marketing expertise, a technology-forward mindset, and hands-on execution, leveraging automation, AI, and marketing technology to deliver measurable outcomes.

Qualifications

• Bachelor's degree required.
• 8+ years of experience in asset management or financial services marketing.
• Strong knowledge of intermediary, institutional, and/or advisor client segments.
• Experience leveraging data, marketing technology, and automation to improve channel marketing effectiveness.

Responsibilities

• Develop and execute integrated, multi-channel marketing strategies aligned with business and firmwide growth objectives.
• Design and execute multi-year marketing plans to support key client segments and distribution priorities.
• Own client segmentation and audience strategy, leveraging insights and analytics to inform targeting, personalization, and optimization.
• Lead the development and activation of integrated marketing programs that drive awareness, engagement, and conversion across the client lifecycle.
• Partner closely with sales leadership and client-facing teams to translate business needs into actionable marketing strategies, and align marketing initiatives with sales priorities.
• Serve as a key point of coordination across Digital, Events, Content, Creative, Analytics, and other partners to deliver cohesive client experiences across channels.
• Localize and activate broader marketing campaigns to ensure regional relevance and effectiveness.
• Leverage data, analytics, and marketing technology to measure performance, generate insights, and optimize marketing strategies.

Skills

Data-driven marketing

Channel marketing

Marketing strategy

Cross-functional collaboration

AI

Education

Bachelor's degree

Tools

Smartsheet

Seismic

Job description

PIMCO is seeking a Vice President, Channel Marketing Manager to lead data-driven, multi-channel marketing initiatives for U.S. Global Wealth Management. You will own segmentation, targeting, and integrated programs that engage financial advisors and drive growth across channels.

The role requires strong channel marketing expertise, a technology-forward mindset, and hands-on execution, leveraging automation, AI, and marketing technology to deliver measurable outcomes.