VP, GTM Enablement & AI-Driven Growth

Optimizely; New York (NY); On-site; USD 215,000 - 397,000; Full time

Job summary

Optimizely is building the world’s leading agentic platform for Marketing and Digital leaders. We are creating a senior GTM Enablement function to unite Sales, SDR, and Customer Success enablement under one strategy.

As VP of GTM Enablement, you’ll set the enablement strategy, lead a team of managers, and own programs that move win rates and retention. You will report to the CRO and partner with the CCO and senior GTM leaders.

Qualifications

• 10–12+ years in GTM, revenue, or sales enablement in a B2B SaaS environment.

Responsibilities

• Build and lead the GTM Enablement function: Establish and operationalize Optimizely’s consolidated GTM Enablement team, spanning Sales, SDR, and Customer Success. Set the team charter, annual priorities, and quarterly roadmap in alignment with the CRO, CCO, SVP of Marketing, and VP of GTM Strategy. Manage and develop a team of role-based enablement managers and represent enablement in ELT forums with regular impact reporting.
• Agentic enablement infrastructure: Own the full enablement technology stack - including LMS, GTM Buddy, Opal-powered knowledge delivery, and the SharePoint Resource Hub. Drive the build-out of an agentic enablement layer that delivers the right information to reps at the right moment in their sales or CS motion. Lead AI tool adoption across the GTM org and establish content governance standards that keep the library current and trusted.
• Skills training and role-based methodologies: Design and deliver onboarding and ramp programs for all GTM roles: Account Executives, SDRs, CSMs, Solution Architects, and Partner sales. Build and maintain role-specific methodology playbooks aligned to Optimizely’s sales process and CS motions. Run field programs including Bootcamp, WIN Call, and certifications that build and sustain competency over time.
• Value-first and verticalized product enablement: Partner with PMM, Solution Strategy, and Product to design launch readiness programs for all product and feature releases. Translate product capability into commercial narrative differentiated by buyer persona, vertical, and competitive context. Approximately 70% of enablement content will be sourced from upstream teams; the enablement team refines and deploys it to the field.
• Centralized field programs delivery: Own all cross-functional field programs including onboarding across all GTM roles, Annual GTM Kickoff/Bootcamp, Weekly GTM calls, and other recurring programs. Establish a consistent delivery cadence and feedback loop with field managers to surface gaps and measure program effectiveness. Build certification frameworks that create clear competency standards and career development pathways.
• Measurement and impact reporting: Define and own the enablement measurement framework, connecting program activity to commercial outcomes. Build a regular reporting cadence for CRO, CCO, and senior GTM leader audiences. Use data to iterate, prioritize investments, and demonstrate the function’s impact on pipeline, bookings, and retention.

Skills

GTM Enablement

Leadership

Sales Enablement

Onboarding & Training

AI Enablement

LMS & CRM

Cross-functional

Tools

Salesforce

LMS

GTM Buddy

SharePoint

Opal knowledge delivery

Job description

Optimizely is building the world’s leading agentic platform for Marketing and Digital leaders. We are creating a senior GTM Enablement function to unite Sales, SDR, and Customer Success enablement under one strategy.

As VP of GTM Enablement, you’ll set the enablement strategy, lead a team of managers, and own programs that move win rates and retention. You will report to the CRO and partner with the CCO and senior GTM leaders.