Growth Architect: DTC & Retail Omnichannel Leader

Nbutexas; Bellevue (WA); On-site; USD 200,000 - 210,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off & holidays

Lunch stipend & snacks

Free parking for Bellevue-based staff

Job summary

Nbutexas seeks a VP of Growth to lead a high-impact DTC and retail acceleration role from Bellevue. You will own the growth engine across acquisition, conversion, retention, and CLV, leveraging Meta, Google, Shopify, CRM, and performance creative to drive omnichannel demand.

You will also partner with Walmart/Target/Costco teams to grow online and in-store channels, build first-party data capabilities, and manage budgets for maximum ROI in a fast-growing wellness company.

Qualifications

• 10+ years in DTC growth, ecommerce, or digital commerce for consumer brands.
• Hands-on expertise in Meta Ads and Google Ads, including campaign structure, bidding, attribution, audience strategy, testing, and budget allocation.
• Experience scaling Shopify or DTC via paid media, CRO, CRM, lifecycle marketing, SEO, affiliate, influencer, and retention strategies.
• Proven ability to manage meaningful growth budgets and allocate investment based on marginal return and LTV.

Responsibilities

• Own the strategy and scale of the DTC growth engine across acquisition, conversion, retention, and CLV.
• Lead Meta and Google performance marketing end-to-end with full-funnel strategy and measurement.
• Turn DTC marketing into omnichannel demand, measuring spillover into Amazon, TikTok Shop, Walmart, Target, and Costco.
• Accelerate growth with Retail partners online and in-store, collaborating with Sales and Retail teams.
• Build CRM, retention, and first-party data capabilities to grow repeat purchase rate and CLV.
• Own growth budgets and economics, allocating investment by marginal return and total impact.
• Partner with marketplace leaders on launches, promotions, and unified measurement.

Skills

DTC growth

Performance marketing

E-commerce

Omnichannel growth

Digital marketing

Shopify

Meta Ads

Google Ads

CRM & lifecycle marketing

Data-driven decision making

Tools

Meta Ads

Google Ads

Shopify

CRM platforms

Analytics tools

Job description

Nbutexas seeks a VP of Growth to lead a high-impact DTC and retail acceleration role from Bellevue. You will own the growth engine across acquisition, conversion, retention, and CLV, leveraging Meta, Google, Shopify, CRM, and performance creative to drive omnichannel demand.

You will also partner with Walmart/Target/Costco teams to grow online and in-store channels, build first-party data capabilities, and manage budgets for maximum ROI in a fast-growing wellness company.