VP Growth Marketing

ReSource Pro; Atlanta (GA); Remote; USD 189,000 - 322,000; Full time

Job summary

A leading company in the insurance industry seeks a VP of Growth Marketing to enhance revenue through innovative marketing strategies and client engagement. This remote role involves leading teams dedicated to developing market positioning and executing impactful marketing initiatives, suited for seasoned professionals with extensive experience in B2B marketing.

Benefits

100% paid employee health insurance from Day 1

401k with employer match, vested from Day 1

Generous PTO and paid holidays

Remote positions with Internet stipends

Development and growth opportunities

Qualifications

• 20+ years in comprehensive marketing.
• 10+ years leading cross-functional teams.
• Experience in product marketing and events.

Responsibilities

• Lead a team developing industry-specific content and strategies.
• Collaborate with Sales and Product for aligned marketing efforts.
• Own strategy and execution for client events.

Skills

B2B marketing strategies

Team leadership

Marketing operations

Strategic planning

Education

MBA or Master's degree in Marketing

Job description

Unleash Growth: VP, Marketing Leader Wanted to Revolutionize Revenue & Engagement by Leading Sales Enablement, Industry Marketing & Events

Your role...

ReSource Pro is looking for a VP, Growth Marketing to be a strategic, collaborative, and execution-minded leader overseeing high-impact functions at the intersection of sales, marketing, and client engagement: Sales Enablement, Industry Marketing, and Industry Events. This role will shape how ReSource Pro connects with target buyers, equips revenue teams, and delivers brand experiences that drive growth.

All remote positions are based in the United States, and candidates must reside within the U.S. to be eligible for consideration.

You will be...

• Lead a team developing industry-specific personas, content, and go-to-market strategies.
• Direct development of thought leadership content and market positioning.
• Create and execute account activation programs aligned with buyer needs and revenue goals.
• Ensure messaging integration across sales content and enablement programs.
• Collaborate with Sales, Product, and RevOps to align marketing with business objectives.
• Own strategy and execution for client events, defining success metrics and ensuring brand consistency across all touchpoints.
• Lead marketing operations through automation, performance tracking, and systems optimization.
• Provide strategic direction and day-to-day leadership to cross-functional teams.
• Foster cross-functional collaboration across product, sales, marketing, and offshore teams to develop integrated marketing strategies.
• Build a high-performing, inclusive team culture centered on accountability, innovation, and development.

Skills and experience needed...

• MBA, Master’s degree, or equivalent in marketing, advertising, or related field.
• 20+ years in comprehensive marketing, with expertise in product marketing, operations, and events.
• 10+ years leading and mentoring cross-functional teams.
• Experience developing and executing B2B marketing strategies that drive revenue and brand awareness.
• Proven ability to scale marketing operations and drive growth beyond initial phases.
• Ability to navigate ambiguity, especially during acquisitions and mergers.
• Experience developing GTM plans for newly acquired entities.

Your Benefits & Perks...

• 100% paid employee health insurance from Day 1
• Eligible for medical, dental, and vision benefits from Day 1
• Remote positions with Internet stipends
• 401k with employer match, vested from Day 1
• HSA/FSA options
• Disability coverage
• Generous PTO, paid holidays, and floating holidays
• Development and growth opportunities
• Comprehensive wellness programs

Your Compensation...

Salary ranges from $189,719 to $321,545, based on location and experience, complemented by bonuses and benefits. Individual pay decisions depend on qualifications, experience, and geographic location.

Your Interview Process...

Apply online; if qualified, a Talent Acquisition team member will contact you for a Zoom interview. The process includes behavioral interviews, talent assessments, and interviews with the hiring manager and stakeholders. Additional steps may be added as needed.

About ReSource Pro:

ReSource Pro specializes in the insurance industry, providing strategic operations support to increase productivity and profitability. With over 10,000 employees globally, it serves more than 1,800 clients and has maintained a +96% retention rate for over a decade. Recognized in 2024 by Inc. 5000 as one of the fastest-growing U.S. companies.

Equal Employment Opportunity Policy

ReSource Pro is committed to providing equal employment opportunities and prohibits discrimination based on protected characteristics.