VP Growth Marketing

ReSource Pro Growth Solutions; Atlanta (GA); Remote; USD 189,000 - 322,000; Full time

Job summary

ReSource Pro is seeking a VP of Growth Marketing to spearhead initiatives that enhance revenue and client engagement. This remote position requires significant marketing experience, a strategic mindset, and capability in leading cross-functional teams to develop marketing strategies that resonate with clients and drive growth. The selected candidate will play a central role in shaping the connection between sales and marketing through innovative solutions and high-profile events.

Benefits

100% paid employee health insurance on Day 1

401k with employer match, vested on Day 1

Generous PTO plan with paid holidays

Comprehensive wellness program

Qualifications

• 20+ years in marketing with expertise in product marketing and operations.
• Proven ability to lead cross-functional teams and drive revenue growth.
• Experience in developing comprehensive B2B marketing strategies.

Responsibilities

• Lead team in developing go-to-market strategies and industry-specific content.
• Create major account activation programs that align with revenue targets.
• Oversee integration of messaging across sales content and enablement.

Skills

Leadership

Strategic planning

B2B Marketing

Sales enablement

Event management

Cross-functional collaboration

Education

MBA or Master's degree in marketing, advertising, or related field

Job description

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Unleash Growth: VP, Marketing Leader Wanted to Revolutionize Revenue & Engagement by Leading Sales Enablement, Industry Marketing & Events

Your role...

ReSource Pro is looking for a VP, Growth Marketing to be a strategic, collaborative, and execution-minded leader that oversees high-impact functions at the intersection of sales, marketing, and client engagement: Sales Enablement, Industry Marketing, and Industry Events. This role will play a critical part in shaping how ReSource Pro connects with target buyers, equips revenue teams for success, and delivers significant brand experiences that drive engagement and growth.

All remote positions are based in the United States,

and candidates must reside within the U.S. to be eligible for consideration.

You will be...

• Lead a team developing industry-specific personas, content, and go-to-market strategies that address client challenges and aspirations.
• Direct development of thought leadership content and vertical positioning to enhance credibility and influence in the market.
• Create and execute major account activation programs aligned with buyer needs and revenue targets.
• Ensure integration of messaging across sales content and enablement programs.
• Collaborate closely with Sales, Product, and RevOps to align marketing execution with business objectivesAble to identify issues, report and oversee resolution with Manager support
• Own strategy and execution for key client events, including annual summit, roadshows, and major sponsorships. Define success metrics tied to pipeline growth and client retention. Ensure consistent brand experience across all touchpoints, including physical, virtual, and hybrid events.
• Lead operational excellence in marketing through workflow automation, performance tracking, and systems optimization. Ensure alignment of marketing tech stack with revenue systems for streamlined execution.
• Provide strategic direction and day-to-day leadership to cross-functional team leads.
• Orchestrate cross-functional collaboration across [including but not limited to product, sales, marketing, off-shore] to develop and execute integrated marketing strategies, driving cohesive messaging and achieving shared business objectives within a matrixed organization.
• Build a high-performing, inclusive team culture centered on accountability, innovation, and development.
  
  

What skills and experience do you need to be successful...

• MBA, Masters degree or equivalent experience, in marketing, advertising, or a related field
• 20+ years of experience in comprehensive marketing, specializing in product marketing, marketing operations, and events management.
• 10+ years’ experience leading and mentoring cross-functional teams to achieve goals, fostering a collaborative and high-performance environment.
• Experience developing and executing comprehensive B2B marketing strategies that have driven revenue growth and increased brand awareness.
• Proven expertise in scaling marketing operations and driving growth marketing initiatives beyond initial integration phases.
• Demonstrated ability to navigate and adapt to ambiguity in marketing and leadership roles, particularly in the context of acquisitions and mergers, transitioning seamlessly into operative functions.
• Experience developing and executing GTM plans for newly acquired entities.
  
  

Your Benefits & Perks..

• 100% paid employee health insurance available on Day 1
• Eligible for all medical, dental, and vision benefits on Day 1
• Remote positions are Internet stipend-eligible
• 401k with employer match, vested on Day 1
• HSA/FSA available
• Long Term and short-term disability employer-provided
• Generous PTO plan with paid holidays + floating holidays
• Development and growth opportunities
• Comprehensive wellness program and prioritization of employee health
  
  

Your Compensation...

Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other ReSource Pro employees. This is a remote position and the salary range for most locations for this role is $189,719 - 321,545. The salary range may vary based on the specific geographic location in which the candidate resides.

Your Interview Process…

To be considered for this position, please submit your application. If you meet the qualifications for the role, a member of our Talent Acquisition team will be in touch to schedule an interview via zoom.

The Standard Interview Process Includes

• Behavioral Interview with Talent Acquisition
• Online talent assessment
• Hiring Manager interview
• Stakeholder interview
• Stakeholder interview
  
  

*Additional interview steps may be added depending on the position or if further evaluation is needed.

Disclosure: Candidates are evaluated at each step of the process. As a result, not every candidate will complete all steps in the process.

About ReSource Pro

Focused exclusively on the insurance industry, ReSource Pro is a trusted strategic operations partner to insurance organizations seeking to increase their productivity and profitability.With a global team of more than 10,000 employees, ReSource Pro operates at the critical intersection of people, process, technology, and data to serve more than 1,800 clients across the carrier, broker, and MGA segments – consistently earning a +96% client retention rate for over a decade. It offers expert advisory services, proven business process management optimization and transformative data and technology solutions. For the 15th time since 2009, it was recognized in 2024 by Inc. 5000 as one of the fastest growing companies in the US.

Equal Employment Opportunity Policy

ReSource Pro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Insurance

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