VP of Growth - Content Marketing (Mobile Apps)

Hyperdrive Recruiting; United States; Remote; USD 120,000 - 200,000; Full time

Job summary

Une entreprise axée sur l'IA spécialisée dans l'entraînement en force recherche un VP de Growth pour élaborer un moteur de contenu évolutif. Cette position offre l'opportunité de créer une stratégie de contenu efficiente, de façonner l'expérience client et de développer la présence du produit sur le marché, tout en travaillant directement avec le co-fondateur de l'entreprise.

Benefits

Expérience de 0-1 avec le co-fondateur

Travail au sein d'une entreprise axée sur la mission

Croissance à grande échelle sans pression VC

Qualifications

• 10+ années d'expérience en marketing de contenu, social et influence.
• Expérience à opérer dans des environnements à haute ambiguïté.
• Connaissance des plateformes clés comme YouTube et Instagram.

Responsibilities

• Construire et étendre un moteur de contenu évolutif.
• Développer et exécuter une stratégie de contenu.
• Convertir les impressions de contenu en clients engagés.

Skills

Content Marketing

Social Media Marketing

Influencer Marketing

Video Content Development

SEO

Customer Empathy

Job description

We are looking for a talentedVP of Growth - Content Marketing to drive customer acquisition by building a scalable content engine from the ground up.We are an AI-powered strength training application in the health and fitness industry, dedicated to improving quality of life through strength training.

100% Remote, preferably West Coast, MST, or CST based

Job Duties:

• Build and scale a repeatable content engine across owned and unowned channels (e.g., YouTube, Instagram, Email Newsletter, influencer partnerships).
• Develop and execute a content strategy to grow a "Reachable Audience" of potential customers.
• Partner with the co-founder to create a scalable content playbook through an iterative 0-1 process.
• Drive an iterative content and channel testing process to generate actionable insights and identify resonant content for our Ideal Customer Profile.
• Convert content impressions into engaged followers and product customers, guiding users through cross-channel journeys.
• Leverage influencers and partners to create compelling content and access new audiences, with a focus on non-paid partnerships.
• Create demand generation content that highlights the fitness problems our product solves.
• Utilize proprietary company data to develop differentiated and unique content.

Ideal Background:

• 10+ years of experience in content, social, and influencer marketing, with a proven track record of building scalable content strategies from scratch.
• Demonstrated experience operating in high-ambiguity, 0-1 environments, including defining goals, identifying channels, launching MVP content, and evolving strategies.
• Strong working knowledge of key platforms like YouTube, Instagram, and TikTok, including native content development and distribution mechanics.
• Proficiency in leveraging both long-form and short-form video content, including re-editing for various distribution methods (short-form video, SEO, Podcast, Email newsletter).
• Experience leveraging agencies or internal creative teams for content creation.
• Working knowledge of Email Newsletters, Podcasts, SEO, and AEO.
• Intuitive creative taste and strong customer empathy to generate compelling content hypotheses and provide creative guidance.
• Located in US time zones (preferably Pacific or Central).
• Experience in the health, wellness, or fitness industry.

Why Us:

• Opportunity to gain true 0-1 experience building a scalable playbook alongside the company's co-founder.
• Join a mission-driven company focused on improving quality of life through strength training.
• Work for the leading AI-powered strength training application with a strong market position and over 350,000 paying subscribers.
• Benefit from venture-scale growth without typical VC pressures.
• Own the core experience of a product loved by its users.