VP, Lifecyle & Growth Marketing

ParentSquare, Inc.; United States; Remote; USD 210,000 - 260,000; Full time

Benefits offered by this job

Health insurance

401K retirement savings

Parental Leave

Stock options

Wellness reimbursements

PTO increases with tenure

Holidays

Job summary

ParentSquare is seeking a VP of Growth & Lifecycle Marketing to unify audience growth, lifecycle, and demand generation into a single engine that drives adoption and long-term customer value. You will report to the CMO and lead Demand Gen, Email, Pendo, Webinars, and Events while partnering with Product Marketing, Customer Success, and Sales.

You will craft audience growth strategies, design lifecycle journeys, and govern segmentation across Marketing, Product, and Sales to support expansion of

Qualifications

• 12+ years in growth, lifecycle, or demand generation marketing with senior leadership experience.
• SaaS experience required; Edtech experience is a strong plus.
• Proven track record of measurable pipeline and revenue from owned and organic channels.
• Experience leading cross-functional teams across Demand Gen, Email, Webinars, Events.

Responsibilities

• Lead audience growth across prospects, customers, advocates, and influencers.
• Design lifecycle journeys from prospect to upsell and renewal.
• Own demand generation, email marketing, and events to improve pipeline performance.
• Partner with RevOps, Marketing Analytics, Product Marketing, Customer Success, and Sales.

Skills

Growth Marketing

Lifecycle Marketing

Demand Generation

SaaS

Leadership

Edtech

KPIs

Event Marketing

Strategic & Hands-on

AI in Marketing

Tools

HubSpot

Pendo

Zoom Webinars

Asana

Job description

Who we’re looking for:

ParentSquare is seeking a VP, Growth & Lifecycle Marketing to ParentSquare's audience growth engine — connecting content, community, customer lifecycle, advocacy, and demand generation into one system that drives adoption, expansion, and long‑term customer value. Reporting to the CMO, you'll directly manage Demand Gen, Email, Pendo, Webinars, and Events, and partner closely with Product Marketing, Customer Success, and Sales on shared growth motions.

This role will include:

Audience Growth & Content:

• Develop ParentSquare's audience growth strategy across prospects, customers, advocates, and influencers
• Partner with Communications on an integrated content plan
• Establish audience engagement metrics and measurement frameworks
• Build top‑of‑funnel and mid‑funnel education programs with broader teams, including buyer enablement for products with multiple decision‑makers

Lifecycle & Expansion:

• Design lifecycle journeys from prospect to sales handoff, to implementation, to customer success, and back to upsell, renewal, and advocacy
• Establish governance, segmentation, and communication standards across Marketing, Product, Customer Success, and Sales
• Support expansion motions for Attendance Plus, Payments, Smart Sites, and future offerings

Demand & Revenue:

• Lead Demand Generation, Email Marketing, and Events to improve pipeline efficiency and channel performance
• Own event strategy across virtual and in‑person programs, making sure they carry our campaigns and stories to the right audiences

Leadership & Partnership:

• Lead and grow a team of managers and specialists across Demand Gen, Email, Pendo, Webinars, and Events
• Partner with RevOps and Marketing Analytics to keep targeting, timing, and messaging sharp, and to keep learning from the data
• Partner with Legal and Security to keep our marketing aligned with the safety and privacy standards our K‑12 audience requires
• Represent Marketing on the company leadership council as the function's only VP — a key seat for cross‑functional alignment

Our ideal candidate will have the following:

• 12+ years in growth, lifecycle, or demand generation marketing, including several years in a senior leadership role; SaaS experience required and Edtech experience a strong plus
• Proven experience building or scaling an audience growth engine with multiple products
• People leadership experience managing managers; you've led a team of 5+ across multiple disciplines
• A track record of measurable pipeline and revenue contribution from owned and organic channels, and fluency with the KPIs that prove it
• Experience running or overseeing event marketing (virtual and in‑person) as part of a broader growth strategy
• Comfortable operating at both strategic and hands‑on levels — you can set the vision and still dig into a campaign or lifecycle journey when it matters
• Experience working in a regulated or privacy‑sensitive environment
• Fluent with modern growth technology: HubSpot, Pendo, Zoom Webinar tools, Asana, and more
• Track record and examples of using AI to scale content, targeting, and measurement

Most importantly, you’re someone who shares in our passion for improving the lives of students through communication.

The perks of working for us are great!

• Employer‑paid health insurance (including dependent coverage)
• An employer‑matched 401K retirement savings program from day 1
• Paid Parental Leave
• Stock options
• Health + wellness reimbursements
• PTO that increases each year
• 15 paid holidays, including your birthday!
• As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to maintaining a drug‑free workplace in compliance with applicable state laws.

The salary range for this role will be $210,000- $260,000, DOE.