Remote VP of Growth Marketing & Demand Engine

Kenyan Edu; San Francisco, New York, Raleigh (CA, NY, NC); Híbrido; USD 305.000 - 330.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401(k) match

Equity

Flexible time off

Descripción de la vacante

Pendo is seeking a VP of Growth Marketing to lead the full growth engine, spanning paid, organic, lifecycle, and product-led motions. You will own demand generation, website performance, marketing analytics, experimentation, and cross-functional collaboration with Sales, Product, and Executive leadership.

You will guide activation, onboarding, time-to-value, retention, and revenue expansion programs while partnering with senior stakeholders to allocate investments and set GTM priorities.

Formación

• 12+ years in growth, demand generation, or revenue marketing within B2B SaaS with leadership across performance channels and product-led or lifecycle motions.
• Proven track record owning demand generation across paid search, paid social, SEO, and other channels with measurable pipeline/revenue outcomes.
• Experience in marketing analytics, attribution, and website performance or conversion optimization.

Responsabilidades

• Own demand generation strategy and multi-channel campaigns to build qualified pipeline.
• Lead marketing analytics, dashboards, and attribution models for leadership visibility.
• Drive product-led and lifecycle growth, activation, onboarding, retention, and expansion programs.

Conocimientos

Growth marketing

Demand generation

Revenue marketing

Leadership

Product-led growth

Lifecycle marketing

Marketing analytics

Attribution

Website optimization

Cross-functional collaboration

Herramientas

SFDC

Omni

Clari

AI-driven revenue analytics tools

Descripción del empleo

Pendo is seeking a VP of Growth Marketing to lead the full growth engine, spanning paid, organic, lifecycle, and product-led motions. You will own demand generation, website performance, marketing analytics, experimentation, and cross-functional collaboration with Sales, Product, and Executive leadership.

You will guide activation, onboarding, time-to-value, retention, and revenue expansion programs while partnering with senior stakeholders to allocate investments and set GTM priorities.