Growth Marketing VP: Product-Led Demand & Growth

Pendo.io Japan; San Francisco (CA); Hybrid; USD 305,000 - 330,000; Full time

Benefits offered by this job

Hybrid work

Equity

401(k) match

Flexible time off

Job summary

Pendo is seeking a VP of Growth Marketing to own the full growth engine, from top-of-funnel awareness to qualified pipeline. You’ll lead demand generation, website performance, analytics, experimentation, lifecycle programs, and product-led growth, partnering with Sales, Product, and executive leadership.

The role requires deep B2B SaaS growth experience, strong leadership across channels, and a data-driven mindset to drive revenue growth while shaping GTM strategy.

Qualifications

• 12+ years of growth, demand generation, or revenue marketing in B2B SaaS with leadership across channels.
• Proven demand generation ownership across paid search, paid social, SEO and pipeline generation with measurable outcomes.
• Direct experience in marketing analytics, attribution, and website performance or conversion optimization.
• Strong analytical and systems-thinking abilities to build measurement infrastructure and guide prioritization.
• Demonstrated ability to lead and scale cross-functional teams across Product, Marketing, Sales, and Customer Success.
• Excellent communication skills to set clear priorities for executives and operators.

Responsibilities

• Own demand generation strategy and multi-channel execution to generate qualified pipeline.
• Partner with Sales, Product, and executives on GTM priorities and investments.
• Own marketing website performance, CRO, experimentation, and buyer journey improvements.
• Lead paid creative strategy and measure asset performance across campaigns.
• Build attribution models, dashboards, and reporting for leadership visibility.
• Establish a rigorous experimentation system across acquisition, onboarding, lifecycle.
• Build and lead a high-performing Growth team across channels and analytics.
• Drive product-led activation, onboarding, retention, and revenue expansion.

Skills

Growth strategy

Demand generation

Analytics & attribution

Cross-functional leadership

Executive communication

Product-led growth

Tools

SFDC

Omni

Clari

Job description

Pendo is seeking a VP of Growth Marketing to own the full growth engine, from top-of-funnel awareness to qualified pipeline. You’ll lead demand generation, website performance, analytics, experimentation, lifecycle programs, and product-led growth, partnering with Sales, Product, and executive leadership.

The role requires deep B2B SaaS growth experience, strong leadership across channels, and a data-driven mindset to drive revenue growth while shaping GTM strategy.