VP Growth Europe — Scale European D2C & Growth Strategy

Ecommerce; United States; Hybrid; USD 214,000 - 281,000; Full time

Benefits offered by this job

Annual performance bonus

Remote-friendly within the EU

Personal learning budget €2,500

Perfume allowance

30 days paid holiday

Team gatherings in Paris and Berlin

Job summary

Scento is a fast-scaling European D2C perfume e-commerce. We are seeking a VP Growth Europe to own the entire growth system across 27 markets and report directly to the founder and CEO. You will set one shared plan for acquisition, conversion, retention, and new-market launches with clear quarterly milestones.

You will lead senior teams in performance marketing, SEO, AI search, CRM, lifecycle and partnerships, and manage a large multi-channel budget to achieve CAC payback.

Qualifications

• 10+ years in growth or marketing.
• 4+ years leading growth at a fast-scaling D2C or e-commerce business in Europe.
• Proven record of scaling paid and organic channels across several European countries and languages.
• Strong commercial and analytical judgement: unit economics, CAC, LTV and cohort thinking.
• Experience leading senior managers; fluent English; French or German is a strong plus.

Responsibilities

• Own growth strategy and targets across 27 European markets, from first click to repeat purchase.
• Lead heads of performance marketing, SEO and AI search, CRM and lifecycle, and partnerships, and bring them onto one growth plan.
• Allocate a large multi-channel acquisition budget across Meta, Google, TikTok, creators and affiliates against CAC and payback targets.
• Run the experimentation programme on the storefront and checkout together with product and data.
• Shape seasonal peaks such as the perfume advent calendar and the gifting season across every market.
• Report growth to the founder and turn data into weekly decisions.

Skills

Growth strategy

Multi-channel marketing

Data-driven decisions

Team leadership

Fluent English

Job description

Scento is a fast-scaling European D2C perfume e-commerce. We are seeking a VP Growth Europe to own the entire growth system across 27 markets and report directly to the founder and CEO. You will set one shared plan for acquisition, conversion, retention, and new-market launches with clear quarterly milestones.

You will lead senior teams in performance marketing, SEO, AI search, CRM, lifecycle and partnerships, and manage a large multi-channel budget to achieve CAC payback.