European Paid Acquisition Lead - Meta & Google

Scento International LTD; United States; Hybrid; USD 107,000 - 141,000; Full time

Benefits offered by this job

Remote-friendly within the EU

Offices in Paris and Berlin

Learning budget €2,500/year

Home-office budget

30 days paid holiday

Perfume allowance

Job summary

Scento, Europe’s leading perfume decant retailer, is seeking a Senior Performance Marketing Manager to own Meta and Google growth across EU markets from Paris or Berlin or remote within the EU. You will drive budgets, bidding, structure and testing to optimize CAC and payback while aligning with brand and analytics teams.

In this hands-on role you’ll expand into new channels, ensure healthy attribution with GA4 and Conversions API, and push for efficient growth across 27 markets with ambitious

Qualifications

• 6+ years of hands-on paid acquisition for e-commerce.
• Deep Meta Ads and Google Ads expertise, plus strong spreadsheet and analytics skills.
• Experience across several European countries.
• Fluent English; French or German is a plus.

Responsibilities

• Run and scale Meta and Google accounts across European markets.
• Own budgets, bidding, account structure and testing against CAC and payback targets.
• Brief and test creative with the brand team, read creative data and kill or scale fast.
• Keep tracking healthy with analytics and data, including Conversions API, and GA4.
• Open new markets and channels such as TikTok and Microsoft Ads when the numbers say so.

Skills

Paid acquisition

Meta Ads

Google Ads

Analytics

Excel / spreadsheets

European market experience

Tools

GA4

Conversions API

Job description

Scento, Europe’s leading perfume decant retailer, is seeking a Senior Performance Marketing Manager to own Meta and Google growth across EU markets from Paris or Berlin or remote within the EU. You will drive budgets, bidding, structure and testing to optimize CAC and payback while aligning with brand and analytics teams.

In this hands-on role you’ll expand into new channels, ensure healthy attribution with GA4 and Conversions API, and push for efficient growth across 27 markets with ambitious