VP Growth Europe - Lead Multi-Channel Expansion

Scento; United States; A distancia; USD 214.000 - 281.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-friendly EU

Learning budget €2,500

Perf bonus

Perfume allowance

30 days holiday

Team gatherings in Paris/Berlin

Descripción de la vacante

Scento is seeking a VP Growth Europe to own the growth system across 27 European markets, aligning acquisition, conversion, retention and new-market launches. You will set quarterly plans, manage CAC/payback budgets, and drive a fast experimentation cadence with cross-functional teams.

Reporting to the founder/CEO, you will coordinate senior leaders in performance marketing, SEO, CRM, and partnerships, ensuring data-driven decisions and rapid market scaling across Europe.

Formación

• 10+ years in growth or marketing.
• 4+ years leading growth at a fast-scaling D2C or e-commerce business in Europe.
• Proven record of scaling paid and organic channels across several European countries.
• Fluent English; French or German is a strong plus.

Responsabilidades

• Own Scento's growth strategy and targets across 27 European markets, from first click to repeat purchase.
• Lead the heads of performance marketing, SEO and AI search, CRM and lifecycle, and partnerships, and bring them onto one growth plan.
• Allocate a large multi-channel acquisition budget across Meta, Google, TikTok, creators and affiliates against CAC and payback targets.
• Run the experimentation programme on the storefront and checkout together with product and data.
• Shape seasonal peaks such as the perfume advent calendar and the gifting season across every market.
• Report growth to the founder and turn data into weekly decisions.

Conocimientos

Growth leadership

Performance marketing

Analytics

Multi-market leadership

Herramientas

Meta Ads

Google Ads

TikTok Ads

Descripción del empleo

Scento is seeking a VP Growth Europe to own the growth system across 27 European markets, aligning acquisition, conversion, retention and new-market launches. You will set quarterly plans, manage CAC/payback budgets, and drive a fast experimentation cadence with cross-functional teams.

Reporting to the founder/CEO, you will coordinate senior leaders in performance marketing, SEO, CRM, and partnerships, ensuring data-driven decisions and rapid market scaling across Europe.