VP, Fintech GTM & Marketing Strategy

RealPage; United States; Remoto; USD 180.000 - 260.000; Tempo pieno

Descrizione del lavoro

RealPage is seeking an senior marketing executive to develop and execute the fintech go-to-market strategy for resident and PMC solutions. The role leads product marketing, brand strategy, customer lifecycle marketing, and demand generation to drive adoption and pipeline.

You will own launches for fintech products, partnerships, AI capabilities, and platform enhancements across enterprise fintech initiatives.

Competenze

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
• 15+ years of leadership experience in B2B SaaS, fintech, technology, or digital products.

Mansioni

• Develop and execute go-to-market strategy for fintech solutions.
• Lead product marketing, brand strategy, customer lifecycle marketing, and demand generation.
• Own launch planning for new fintech products, partnerships, AI capabilities, and platform enhancements.

Conoscenze

Leadership in B2B SaaS

Fintech product marketing

Go-to-market strategy

Launch planning

Formazione

Bachelor's degree in Marketing/Business/Communications

MBA preferred

Descrizione del lavoro

RealPage is seeking an senior marketing executive to develop and execute the fintech go-to-market strategy for resident and PMC solutions. The role leads product marketing, brand strategy, customer lifecycle marketing, and demand generation to drive adoption and pipeline.

You will own launches for fintech products, partnerships, AI capabilities, and platform enhancements across enterprise fintech initiatives.