Resident Marketing Lead - Growth & Lifecycle (B2C/B2B2C)

RealPage, Inc.; United States; Remote; USD 141.000 - 239.000; Vollzeit

Benefits dieser Stelle

Health insurance

401(k) plan with company match

Paid time off & holidays

Professional development opportunities

Performance-based bonus

Zusammenfassung

RealPage, Inc. is seeking a senior marketing leader to guide the FinTech and Resident Experience team, owning resident marketing strategy and the campaign roadmap.

You will lead and mentor a team of four, drive personalized lifecycle programs, and expand multichannel campaigns from email and SMS to on-site and digital channels. You will partner with product, MarTech, and data teams to use AI-driven insights, aiming to increase product adoption and deliver measurable business growth across the

Qualifikationen

• 10+ years of consumer, lifecycle, growth, or B2B2C marketing experience with significant team leadership.
• FinTech or consumer financial services marketing experience (payments/insurance/credit-building) preferred but not required.
• Bachelor’s degree in marketing, business administration, or related field, or equivalent experience.
• Demonstrated success in setting marketing strategy and delivering campaigns with measurable business results.
• End-to-end ownership of multichannel campaigns including segmentation, personalization, testing, and optimization.
• Hands-on experience with marketing automation and consumer engagement platforms, guiding execution and data/tech improvements.
• Experience using consumer behavior data to guide decisions and connect marketing performance to business outcomes.

Aufgaben

• Lead and develop a team of four, setting goals, delegating ownership, coaching, and building a collaborative team accountable for results.
• Own resident marketing strategy and campaign planning to deepen engagement and grow adoption across the resident journey.
• Drive multichannel campaigns from strategy through optimization, focusing on email, SMS, in-app messaging, and expanding to SEO/SEM/social.
• Build personalized lifecycle programs connecting residents with relevant services and demonstrating value of connected offerings.
• Manage campaign intake, team capacity, and competing priorities; align stakeholders and move initiatives forward.
• Partner with product, MarTech, legal and data teams to improve automation, segmentation, and responsible use of resident data.
• Establish performance goals and reporting, translating engagement, conversion, retention, and revenue results into clear recommendations.

Kenntnisse

People leadership

Marketing strategy

Multichannel campaigns

Marketing automation

Data-driven decisions

AI tools usage

Cross-functional collaboration

Communication

Ausbildung

Bachelor's degree in Marketing

Tools

Marketing automation platforms

CRM platforms

AI tools (ChatGPT/Claude)

Jobbeschreibung

RealPage, Inc. is seeking a senior marketing leader to guide the FinTech and Resident Experience team, owning resident marketing strategy and the campaign roadmap.

You will lead and mentor a team of four, drive personalized lifecycle programs, and expand multichannel campaigns from email and SMS to on-site and digital channels. You will partner with product, MarTech, and data teams to use AI-driven insights, aiming to increase product adoption and deliver measurable business growth across the