VP, eCommerce & Digital Growth

10xhealthsystem; Scottsdale (AZ); On-site; USD 210,000 - 240,000; Full time

Job summary

10X Health System seeks a visionary Vice President of eCommerce to own and scale the digital storefront, marketplace channels, and subscription programs. You will drive revenue growth through optimization of the digital customer journey, A/B testing, and partnerships with marketing, product, and analytics teams.

You will lead the Shopify Plus stack, analytics, and BI dashboards, while building a high-performing team and aligning digital initiatives with the brand’s ambitions.

Qualifications

• 10+ years of eCommerce leadership experience with at least 5+ years owning a P&L.
• Proven success scaling direct-to-consumer (DTC) revenue for health, wellness, supplement, or CPG brands preferred.
• Deep expertise in Shopify Plus and digital storefront optimization.
• Amazon marketplace experience including PPC, listings, and performance management.
• Comfortable using GA4, Shopify analytics, and business intelligence tools.

Responsibilities

• Own Shopify storefront revenue, conversion rate, revenue per visitor, and average order value.
• Architect and optimize the digital customer journey from first visit through purchase.
• Lead rigorous A/B testing programs across landing pages, product pages, checkout flows, and funnel experiences.
• Partner with paid media leadership to optimize traffic-to-revenue conversion across campaigns and landing experiences.
• Own digital merchandising strategy including bundles, cross-sells, upsells, and product collections.
• Optimize how product bundles, protocols, and subscription offers are presented online.
• Develop promotional and merchandising strategies that increase revenue per visitor and average order value.
• Own online subscription conversion, renewal rates, and subscriber lifetime value.
• Optimize subscription enrollment flows and retention experiences.
• Partner with lifecycle marketing to align on-site messaging with retention and engagement campaigns.
• Oversee Amazon marketplace performance including agency relationships, advertising strategy, and listing optimization.

Skills

Digital revenue growth

AB testing

Conversion optimization

Cross-functional leadership

Data-driven decisions

Tools

Shopify Plus

GA4

BI tools

Job description

10X Health System seeks a visionary Vice President of eCommerce to own and scale the digital storefront, marketplace channels, and subscription programs. You will drive revenue growth through optimization of the digital customer journey, A/B testing, and partnerships with marketing, product, and analytics teams.

You will lead the Shopify Plus stack, analytics, and BI dashboards, while building a high-performing team and aligning digital initiatives with the brand’s ambitions.