VP of Ecommerce

R2 Global; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

R2 Global in New York City is seeking a VP of Ecommerce to drive growth across paid media channels (Meta, YouTube, TikTok, Google) and explore new opportunities. You will own the CRO strategy and lead cross-functional teams, reporting directly to the C‑Suite.

The role centers on Shopify Plus operations, performance analytics (LTV, CAC, ROAS), and strategic brand visibility to accelerate customer acquisition. You’ll also spearhead the integration of AI tools to enhance ecommerce performance.

Qualifications

• Hands-on eCommerce experience in a DTC business.
• Strong Shopify expertise with strategy leadership.
• Proven ability to scale brands and report to the C-Suite.

Responsibilities

• Own growth across paid media channels (Meta, YouTube, TikTok, Google).
• Evaluate opportunities to expand into new channels.
• Manage design and experience of brand digital product landing pages.
• Focus on improving CRO.
• Provide strategic leadership and cross-functional collaboration.
• Oversee Shopify Plus platform operations.
• Lead performance strategy with metrics like LTV, CAC, ROAS, CTR.
• Own brand visibility to improve customer acquisition.
• Pursue integration and development of AI tools.

Skills

eCommerce leadership

Shopify expertise

DTC experience

Performance analytics

Budget management

C-Suite reporting

Tools

Shopify Plus

AI tools integration

Job description

Location: New York City, NY (4 days hybrid)

About the company:

We’re delighted to be on the hunt for our client’s new VP of Ecommerce who will drive the company to the next level! Operating out of NYC, the company have made their name on the CPG market but are now looking to expand even further. Ethics is at the forefront of all their processes, so if you’re someone who enjoys taking pride in their work and are looking to make a positive impact, this could be the perfect role for you!

Core Responsibilities:

• Owning full responsibility for growth across paid media channels like Meta, YouTube, TikTok, and Google.
• Consider and revue future opportunities to expand into different channels.
• Manage the functionality, design, and experience with the brands digital product landing pages.
• Have a core focus on maintaining and most importantly improving CRO.
• Set strategic leadership and work cross functionally to ensure all departments can work together.
• Spend your Day-to-Day platform operations on Shopify Plus.
• Lead the organisations performance strategy, whilst viewing core metrics like LTV, ROAS, CTR and CAC.
• Own the brands visibility to improve customer acquisition.
• Pursue the integration and development of AI tools.

What we’re looking for:

• Hands on eCommerce experience, primarily in a DTC business.
• Strong understanding of Shopify & outlining strategy.
• Experienced in senior leadership positions, with proven success for driving overall team success.
• A detailed and deep understanding of performance analytics with a requirement in LTV and CAC
• Previous ownership of multi-million dollar paid media budgets.
• Proven experience growing brands YoY.
• Comfortable reporting directly into the C-Suite