VP, E‑Commerce Growth & Strategy

FULLBEAUTY Brands; New York (NY); On-site; USD 250,000 - 380,000; Full time

Benefits offered by this job

Associate merchandise discount 30%

Employee discount on travel, cell plan

Wellness initiatives

Promote from within

Life insurance

Job summary

FULLBEAUTY Brands in New York seeks a Vice President of E-Commerce to own the digital performance across its multi-brand portfolio. You will be the chief architect of growth, responsible for revenue, conversion, traffic, AOV, and customer lifetime value in a DTC-led organization.

You will lead a data-driven roadmap, guide site optimization and personalization, and collaborate with UX/UI, marketing, and data analytics to deliver measurable, commercially sound outcomes.

Qualifications

• 10+ years of e-commerce leadership with P&L ownership in a DTC retail environment.
• Experience leading multi-brand digital go-to-market planning and promotions.
• Deep Salesforce Commerce Cloud expertise and governance experience.
• Proven track record of improving core web KPIs: conversion, revenue per visit, AOV, retention.
• Strong analytical skills with Adobe/Google Analytics proficiency.

Responsibilities

• Own e-commerce performance across all brands as a true business leader.
• Lead data-driven roadmap and measurable outcomes for every property and season.
• Drive site optimization through A/B testing and funnel analysis.
• Guide personalization and customer journey improvements across touchpoints.
• Collaborate with UX/UI, digital marketing, and data analytics leadership.
• Present insights and recommendations to the C-suite on a regular basis.
• Build and lead a large, high-performing e-commerce team.

Skills

P&L ownership

Data-driven decision making

Cross-functional leadership

Executive communication

Strategic vision

Growth mindset

Education

MBA or advanced degree

Undergraduate degree

Tools

Salesforce Commerce Cloud

Adobe Analytics

Google Analytics

Job description

FULLBEAUTY Brands in New York seeks a Vice President of E-Commerce to own the digital performance across its multi-brand portfolio. You will be the chief architect of growth, responsible for revenue, conversion, traffic, AOV, and customer lifetime value in a DTC-led organization.

You will lead a data-driven roadmap, guide site optimization and personalization, and collaborate with UX/UI, marketing, and data analytics to deliver measurable, commercially sound outcomes.