VP, Corporate Brand & Reputation Strategy

Weber Shandwick; Washington (District of Columbia); Hybrid; USD 119,000 - 155,000; Full time

Job summary

Weber Shandwick in Washington, D.C. is seeking a Vice President to lead cross-functional teams across our Corporate and Brand work, delivering high-profile client assignments in corporate reputation, brand strategy and activation, consumer and stakeholder engagement, and integrated media expertise.

The ideal candidate is a seasoned leader who can drive earned-first campaigns, mentor staff, and build strong relationships with top-tier media while thriving in a fast-paced environment.

Qualifications

• 9–12 years of experience in communications and PR.
• Experience leading integrated teams that collaborate effectively and deliver high-impact outcomes.
• Experience leading integrated media projects from start to finish, working with teams across various disciplines.
• Robust earned strategy and media relations experience.
• Experience providing counsel to senior leaders.
• Bachelor’s degree.

Responsibilities

• Shape and execute integrated communications strategies in partnership with agency and client teams.
• Counsel and interact effectively with clients and leaders at client organizations.
• Build and maintain excellent relationships with top-tier media across business, national/local broadcast, multicultural and lifestyle verticals.
• Immersed in the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly.
• Approach client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context.
• Proactively and reactively craft compelling, newsworthy stories that drive earned coverage.
• Develop strategic, earned-first plans and write high-quality media materials, including pitches, press releases, and messaging documents.
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail.
• Collaborate with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work.
• Mentor and develop junior team members through hands‑on guidance, feedback, and professional development.
• Cultivate and participate in new business opportunities and pitches.

Skills

Business Acumen

Client Service

Proactivity

Collaboration

Critical Thinking

Conflict Resolution

Future-Forward

Education

Bachelor's degree

Job description

Weber Shandwick in Washington, D.C. is seeking a Vice President to lead cross-functional teams across our Corporate and Brand work, delivering high-profile client assignments in corporate reputation, brand strategy and activation, consumer and stakeholder engagement, and integrated media expertise.

The ideal candidate is a seasoned leader who can drive earned-first campaigns, mentor staff, and build strong relationships with top-tier media while thriving in a fast-paced environment.