VP, Earned Media Strategy & Brand Storytelling

Weber Shandwick; Chicago (IL); On-site; USD 119,000 - 155,000; Full time

Job summary

Weber Shandwick, a leading global PR agency, seeks a Vice President, Earned Media Strategy to lead earned media strategy for top-tier consumer brands across CPG, Food & Beverage, and Lifestyle sectors. You will shape large-scale campaigns, build trusted media relationships, and drive cultural resonance through smart storytelling.

You will mentor teams, collaborate with strategy, creative, and account leads, and elevate executive visibility through impactful, narrative-driven programs.

Qualifications

• 8+ years of public relations or communications leading earned media for major consumer brands.
• Strong track record of top-tier media placements across lifestyle, business, entertainment and pop culture.
• Ability to translate business goals into culturally resonant narratives.
• Experience mentoring talent and leading cross-functional teams.

Responsibilities

• Lead the development of integrated campaigns with strategy, creative and account leads.
• Oversee comprehensive earned and integrated media campaigns for large-scale consumer clients.
• Build strong relationships with top-tier media across national, regional, and digital outlets.
• Craft culturally relevant narratives tapping into food, lifestyle, and pop culture trends.
• Oversee campaigns across product launches, thought leadership, celebrity partnerships and brand initiatives.
• Monitor media trends and provide timely insights to clients and teams.
• Counsel senior clients and spokespeople on media strategy and training.
• Present strategic plans and results in client meetings and pitches.
• Partner with cross-functional teams to align earned strategy with broader goals.
• Manage resources, timelines and deliverables with a client-first mindset.
• Develop POVs on the evolving earned media landscape and share across the network.

Skills

Media relations

Strategic leadership

Storytelling

Client service

Team mentorship

Job description

Weber Shandwick, a leading global PR agency, seeks a Vice President, Earned Media Strategy to lead earned media strategy for top-tier consumer brands across CPG, Food & Beverage, and Lifestyle sectors. You will shape large-scale campaigns, build trusted media relationships, and drive cultural resonance through smart storytelling.

You will mentor teams, collaborate with strategy, creative, and account leads, and elevate executive visibility through impactful, narrative-driven programs.