Earned Media Strategy Director

WSA IPG DXTRA, Inc.; United States; On-site; USD 100,000 - 130,000; Full time

Job summary

Weber Shandwick seeks an Account Director, Earned Media Strategy to lead and shape earned media programs for top consumer clients. You will craft strategic, newsworthy stories and manage relationships with top-tier media across lifestyle and business outlets, including evolving formats like podcasts and Substack.

You will mentor junior staff, drive cross-functional collaboration, and help generate new business through bold, culturally relevant campaigns.

Qualifications

• 6–8 years of experience in earned media strategy and media relations
• Experience leading projects from start to finish with integrated teams across disciplines
• Bachelor's degree in a related field

Responsibilities

• Lead development and execution of earned and integrated media programs from start to finish.
• Craft compelling stories for earned coverage and tap into cultural zeitgeist.
• Build and maintain relationships with top-tier media across business, broadcast, lifestyle verticals.
• Mentor junior team members and contribute to new business opportunities and pitches.

Skills

Earned strategy

Media relations

Project leadership

Education

Bachelor's degree

Job description

Weber Shandwick seeks an Account Director, Earned Media Strategy to lead and shape earned media programs for top consumer clients. You will craft strategic, newsworthy stories and manage relationships with top-tier media across lifestyle and business outlets, including evolving formats like podcasts and Substack.

You will mentor junior staff, drive cross-functional collaboration, and help generate new business through bold, culturally relevant campaigns.