VP, DTC Growth & Retention

Everyday Dose, Inc.; Austin (TX); Hybride; USD 250 000 - 300 000; Plein temps

Avantages offerts par ce poste

Health Insurance

401K Match

Wellness credits

Helpr family support

Résumé du poste

Everyday Dose is seeking a Vice President of Growth to own the DTC acquisition and retention engine, reporting to the CEO. You will lead paid acquisition, lifecycle, creative strategy, and growth analytics, accountable for growth and cohort health within a 12‑month payback ceiling.

The role can be based at our Austin, TX HQ or remote within the U.S.; travel up to 20% may be required for HQ visits and partner meetings.

Qualifications

• 12+ years in growth, performance marketing, or DTC e‑commerce.
• 5+ years leading multidisciplinary Growth teams at Director level or above.
• Experience growing a subscription consumable brand 20%+ annually with strong retention.
• Experience at a DTC brand with $25M+ revenue; scaling beyond $100M preferred.
• Deep command of CAC, LTV, payback, contribution margin, and M3/M12 retention.
• Hands-on knowledge across paid social, search, TV/CTV, creator, and affiliate channels.
• Strong executive communication skills to clearly present performance and tradeoffs.

Responsabilités

• Set annual and quarterly DTC growth plan, targets, and budgets; manage CAC, payback, and retention.
• Own the DTC P&L; communicate results to CEO and leadership.
• Lead paid acquisition across social, search, TV/CTV, creators and affiliates.
• Build and manage media model; partner with agencies; decide what to build in-house.
• Improve conversion across landing pages, offers, site experience, and checkout.
• Drive retention through onboarding, email, SMS, win-back, and churn reduction.

Connaissances

Growth leadership

Performance marketing

DTC e‑commerce

Subscription brands

Executive communication

Budgeting & P&L

Cross-functional collaboration

Analytics & measurement

Media mix modeling

Formation

Bachelor’s degree in Marketing, Business, Economics, or related field

Description du poste

Everyday Dose is seeking a Vice President of Growth to own the DTC acquisition and retention engine, reporting to the CEO. You will lead paid acquisition, lifecycle, creative strategy, and growth analytics, accountable for growth and cohort health within a 12‑month payback ceiling.

The role can be based at our Austin, TX HQ or remote within the U.S.; travel up to 20% may be required for HQ visits and partner meetings.