VP, DTC & eCommerce — Growth, AI-Driven Strategy

Applied Labs; San Francisco, Northern (CA, KY); Hybrid; USD 260,000 - 275,000; Full time

Benefits offered by this job

Employee equity plan

Generous paid time off

401k with company contribution

Medical/dental/vision insurance

Wellness credits

Donation matching

Monthly Fitness Stipend

Summer Fridays

Parental Leave

Product discount

Best coffee

Job summary

Fellow, headquartered in San Francisco, seeks a Vice President of DTC & eCommerce to lead its global direct-to-consumer business. You’ll own performance reporting, forecast accuracy, growth marketing strategy, and cross-functional coordination for a fast-moving e-commerce operation.

Based in San Francisco, this role reports to the CMO and requires in-office presence. You’ll build a capable team across CRM, site merchandising, SEO, and digital product while driving analytics-driven growth.

Qualifications

• 10+ years of experience in DTC e-commerce with leadership experience owning a P&L.
• Analytical approach; data-driven decisions and financial modeling.
• Experience managing performance marketing agencies and paid media.
• Ability to translate data into narrative and action.
• Experience developing and leading a team.
• Exposure to AI tools for automation.
• Thrives in a fast-paced, resource-constrained environment.
• Interest in premium consumer products; coffee is a plus.
• Global DTC experience preferred.

Responsibilities

• Own weekly and monthly DTC performance reporting and drive actions.
• Maintain and evolve revenue forecast and reconcile with models.
• Prepare monthly DTC financial reviews with narrative linking P&L to drivers.
• Lead annual and ongoing strategic planning for DTC.
• Oversee growth marketing, paid media strategy, and agency management.
• Lead lifecycle marketing across onboarding, activation, engagement, retention.
• Develop the DTC team and manage vendor relationships and tech stack.
• Build automated reporting workflows and incorporate AI.

Skills

DTC e-commerce

Leadership

Data analysis

Growth marketing

Lifecycle/Retention

Analytics

AI tools

Team development

Tools

BigQuery

Amplitude

Looker

Shopify

Job description

Fellow, headquartered in San Francisco, seeks a Vice President of DTC & eCommerce to lead its global direct-to-consumer business. You’ll own performance reporting, forecast accuracy, growth marketing strategy, and cross-functional coordination for a fast-moving e-commerce operation.

Based in San Francisco, this role reports to the CMO and requires in-office presence. You’ll build a capable team across CRM, site merchandising, SEO, and digital product while driving analytics-driven growth.