Director of DTC eCommerce

R2 Global; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

R2 Global is seeking a Director of DTC to own the launch and day-to-day operations of our direct-to-consumer ecommerce channel. This hands-on role works within a defined strategy and budget, delivering against P&L targets while building the commercial and operational infrastructure of the channel from the ground up.

You’ll lead full P&L, drive site launches, manage paid campaigns on Meta, Google and other platforms with ROAS discipline, optimize CRO across merchandising and A/B tests, and deploy

Qualifications

• 10+ years in ecommerce and digital marketing with 4+ years leading a DTC channel and P&L accountability.
• Hands-on performance marketing experience managing Meta and Google campaigns.
• Strong Shopify or comparable platform expertise in merchandising and conversion optimization.
• Klaviyo or equivalent lifecycle marketing experience.
• Highly analytical with proficiency in contribution margin, cohort analysis and LTV modelling.
• Entrepreneurial operator comfortable building from scratch in a lean environment.

Responsibilities

• Own full P&L accountability for the DTC channel.
• Launch and scale ecommerce website across brand portfolio.
• Direct hands-on paid acquisition across Meta, Google, TikTok with ROAS focus.
• CRO program across site experience including merchandising and A/B testing.
• Lead email, SMS, and loyalty programs to drive retention and LTV.
• Set DTC pricing and assortment coordinating with wholesale and marketplaces.

Skills

Ecommerce leadership

Performance marketing

Shopify/conversion

Klaviyo lifecycle marketing

Analytical mindset

Entrepreneurial operator

Tools

Shopify

Klaviyo

Google Ads

Meta Ads

Job description

We are seeking a Director of DTC to own the launch and day-to-day operation a direct-to-consumer ecommerce channel. This is a hands‑on execution role — you'll work within a defined strategy and budget set by leadership, delivering against P&L targets while building the commercial and operational infrastructure of the channel from the ground up.

What You’ll Own

• Full P&L accountability for the DTC channel — revenue, contribution margin and marketing spend, operating within company‑approved thresholds
• Day-to-day launch and scaling of the ecommerce website across the brand portfolio
• Paid acquisition across Meta, Google, TikTok and other platforms — direct hands‑on campaign management with disciplined ROAS, MER and CAC accountability
• CRO program across the full site experience — merchandising, PDPs, navigation and A/B testing
• Email, SMS and loyalty retention programs to drive repeat purchase rates and customer lifetime value
• DTC pricing and assortment execution, coordinated with wholesale and marketplace channels to avoid channel conflict
• KPI reporting infrastructure covering CAC, LTV, AOV, conversion and contribution margin, presented to leadership monthly

What We’re Looking For

• 10+ years in ecommerce and digital marketing including 4+ years leading a DTC channel with P&L accountability
• Proven hands‑on performance marketing skills — personally manages Meta and Google campaigns
• Strong Shopify or comparable platform expertise across merchandising and conversion optimization
• Klaviyo or equivalent lifecycle marketing experience
• Highly analytical — fluent in contribution margin, cohort analysis and LTV modelling
• Entrepreneurial operator comfortable building from scratch in a lean environment